Trine Bøndergaard Jakobsen

Critic
DISC Type : C

Brand Director at ZUPA

Denmark

Overview

Trine Bøndergaard Jakobsen is a Brand Director at ZUPA, where she focuses on creating value for brands through insight, strategy, and creativity. A graduate of the University of Southern Denmark, she has a background as an entrepreneur and is described by colleagues as transparent and collaborative.

She is an active member of the Next Generation Marketing network, exploring future industry trends. Trine also shows an interest in wellness and mindfulness, personally recommending practices like Breathwork to her professional network for its benefits.

She has co-founded multiple ventures, including Markan and Unishare. dk, highlighting a strong entrepreneurial spirit.

Personality Overview

Negotiator

Information Seeker

Precise

They enjoy working alone and do not rely on others very often.  They don’t appreciate bells and whistles unless backed by data. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Brand Creativity
Shares content about the perception of creativity and originality in the advertising industry, indicating a focus on innovative brand expression.
Next-Gen Marketing
Actively participates in the "Next Generation Marketing" network, showing a commitment to staying ahead of future marketing trends and strategies.
Product Innovation
Follows the process of new product launches from idea to execution, as shown by her interest in a recent beverage brand's market introduction.

Media Appearances

Trine has no verified media appearances

Work History

11-2024
Brand Director at ZUPA
9-2019 - 10-2024
COO & Co-Owner at Markant
7-2018 - 1-2020
Co-Founder at Unishare.dk
8-2018 - 8-2019
Manager, Customer Success at Asento
5-2017 - 5-2018
Co-Founder at TRIBEmedia.dk

Education

2016 - 2018
Cand.merc from Syddansk Universitet - University of Southern Denmark
2017 - 2017
Sommerskole from Aarhus University

More Information

Social Presence :

Prographics :

Exp : 8 Location : Denmark Job Level : Mid-senior Designation : Brand Director at ZUPA
URL has been copied!

Insights For Selling To Trine

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Tell them what ROI they can expect

DONT's

  • Don’t try too hard to build a relationship with them
  • Don't give superficial answers, they are easily rattled by them
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Trine is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Trine

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Trine move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Trine take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Trine

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.