Federico Da Ros

Questioner
DISC Type : c

Strategy Partner at Assembly Global

London, England, United Kingdom

Overview

Federico Da Ros is a Strategy Partner at Assembly Global with 10 years of experience in performance media and client leadership. He develops insights-fueled global marketing strategies for leading tech and luxury brands like Lenovo and CHANEL, and holds an MSc in Marketing from Oxford Brookes University.

Described by colleagues as having a "sharp mind" and being "highly analytical, " Federico is passionate about business insights and growth strategies. He focuses on understanding human behavior and cultural trends to unlock opportunities for his clients, and is committed to continuous learning through certifications.

He has specific expertise in adapting global search and commerce strategies for iconic luxury brands like CHANEL during major market shifts.

Personality Overview

Value Seeker

Not Easily Convinced

Cautious & Analytical

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to analyze every situation thoroughly.
 It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Global Brand Strategy
He has extensive experience developing strategic frameworks for global brands like Lenovo and CHANEL for local market adoption across both B2B and consumer segments.
Performance Marketing
His background is rooted in performance media, having led Paid Search and eCommerce strategies for major global clients in the luxury and fashion sectors.
Data-Driven Insights
He is passionate about leveraging data on cultural currents, audience mindsets, and media behaviors to build intelligent strategies and is actively hiring data strategists.

Media Appearances

Federico has no verified media appearances

Work History

10-2024
Strategy Partner at Assembly Global
9-2021 - 10-2024
Business Director - Strategy at Assembly Global
1-2021 - 9-2021
Strategy - Account Director at ForwardPMX
10-2019 - 12-2020
Account Director - Client Leadership at ForwardPMX
4-2019 - 10-2019
Senior Account Manager - Client Leadership | CHANEL at ForwardPMX

Education

2012 - 2012
Certficate in Digital and Direct Marketing from The Institute of Direct and Digital Marketing
2011 - 2012
Msc Marketing from Oxford Brookes University

More Information

Social Presence :

Prographics :

Exp : 8 Location : London, England, United Kingdom Job Level : N/A Designation : Strategy Partner at Assembly Global
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Insights For Selling To Federico

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • If you have a lower priced product compared to the competition, call out the same
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Federico is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Federico

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Federico move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Federico take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Federico

Personality Compatibility


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