Troy Cook

Commander
DISC Type : D

Chief Revenue Officer (CRO) at Dynamic Logistix

Overland Park, Kansas, United States

Overview

Troy Cook is the Chief Revenue Officer at Dynamic Logistix, where he leads go-to-market strategy and builds high-performing B2B sales teams. With a background in SaaS and logistics, he focuses on leveraging data-driven insights to expand market share. He is a graduate of Ottawa University and is described by colleagues as a dedicated and strategic leader.

Outside of his executive role, Troy is a passionate and involved father who proudly identifies as a coach for his sons team. This role is a significant part of his public persona, showcasing his commitment to mentorship both in and out of the office.

He proudly includes "My Sons Favorite Coach" in his professional headline.

Personality Overview

Very Quick

Strong-Willed

Impact-Driven

They are not focused on building rapport and relationships.  They like to be in a position where they can control the conversation and terms. More than the product, they care about the effectiveness of the product.

Topics They Care About

Logistics Cost Savings
He is passionate about illuminating hidden insights in freight metrics to help customers control costs and increase margins.
Go-to-Market Strategy
As CRO, a core part of his role is refining his company's go-to-market approach to align sales and marketing for maximum profitability.
Sales Team Performance
He has a proven track record of building high-performing B2B teams and focuses on hiring, developing, and promoting sales talent.

Media Appearances

Dynamic Logistix Names Troy Cook as Chief Revenue Officer. Featured in Dynamic Logistix

See Now

Work History

1-2025
Chief Revenue Officer (CRO) at Dynamic Logistix
2-2024 - 1-2025
Vice President of Sales and Marketing at Dynamic Logistix
1-2023 - 2-2024
Senior Director of TMS Sales and Marketing at Dynamic Logistix
11-2019 - 1-2023
Director of Sales at Dynamic Logistix
11-2017 - 11-2019
Vice President of Sales at Chalk

Education

2010 - 2013
Bachelor's Degree from Ottawa University
1995 - 1997
Deploma from Lawrence High

More Information

Social Presence :

Prographics :

Exp : 23 Location : Overland Park, Kansas, United States Job Level : Leadership Designation : Chief Revenue Officer (CRO) at Dynamic Logistix
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Insights For Selling To Troy

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Make sure that you circle back fast on any action items, it wins their trust
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Don't try too hard to forge relationships with them
  • Don’t be in a rush to invite them for a social meet and greet
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Troy is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Troy

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Troy move?

  • They can take decisions very fast if you manage to convince them.
  • Can Troy take some risk or not?

  • The risks don’t matter much to them.

You And Troy

Personality Compatibility


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