Troy Franks

Enthusiast
DISC Type : i

Chief Executive Officer at Dorel Home

Carmel, Indiana, United States

Overview

Troy Franks is an experienced executive serving as the CEO of Dorel Home, with a deep background in the consumer goods industry. He is a strong business development professional, holding a Bachelor of Science from Indiana University. Colleagues have described him as a principled and courageous leader with strong analytical skills.

Personality Overview

Consensus Focused

Amiable & Agreeable

Optimistic

They tend to be agreeable by nature, so take their promises with a pinch of salt.
  They prefer to build relationships rather than staying totally transactional. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Consumer Goods Leadership
Has a demonstrated history as President and CEO for major consumer goods companies, including Dorel Home, Larson-Juhl, and Cosco.
Market Planning
Possesses strong skills in market planning and analysis, with an ability to quickly assess a market, product category, or business problem.
Sales & Marketing
His background includes extensive experience in sales and marketing management, including a previous role as Head of Sales at Bayer CropScience.

Media Appearances

Troy has no verified media appearances

Work History

1-2025
Chief Executive Officer at Dorel Home
3-2024 - 12-2024
President, North America at Larson-Juhl
2-2015 - 3-2024
President & Chief Executive Officer at Cosco Home & Office Products
1-2008 - 2-2015
Executive Vice President & General Manager at Cosco Home & Office Products
6-2006 - 12-2007
Head of Sales at Bayer CropScience

Education

1984 - 1988
Bachelor of Science (BS) from Indiana University

More Information

Social Presence :

Prographics :

Exp : 24 Location : Carmel, Indiana, United States Job Level : Leadership Designation : Chief Executive Officer at Dorel Home
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Insights For Selling To Troy

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Give them the opportunity to lead the conversation where possible
  • Ask them how their day is going or exchange some other pleasantries

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Troy is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Troy

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Troy move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Troy take some risk or not?

  • They can take some low-probability risks if needed.

You And Troy

Personality Compatibility


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