Troy Macfarland

Questioner
DISC Type : c

Director of Marketing at FITNESS SF

Huntington Beach, California, United States

Overview

Troy has no verified overview

Personality Overview

Value Seeker

Not Easily Convinced

Systematic

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to do thorough analysis of any situation. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Troy has no verified topics they care about

Media Appearances

Troy has no verified media appearances

Work History

3-2015
Director of Marketing at FITNESS SF
4-2012 - 3-2015
Customer Service Manager at FITNESS SF
7-2024
Marketing Consultant at TRIFIT LA
1-2022
Advisor at Healthdesk AI
9-2024 - 3-2025
Mentor at Techstars Physical Health Fort Worth Accelerator

Education

2004 - 2009
Bachelors from Minnesota State Moorhead
Education details unavailable from Grand Forks Central

More Information

Social Presence :

Prographics :

Exp : 12 Location : Huntington Beach, California, United States Job Level : Mid-senior Designation : Director of Marketing at FITNESS SF
URL has been copied!

Insights For Selling To Troy

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Back up any claims with data and numbers
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Troy is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Troy

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Troy move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Troy take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Troy

Personality Compatibility


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