Truus Bull

Critic
DISC Type : C

COO at Verhoeks Overslag

Nederland

Overview

Truus Bull is the Chief Operating Officer at Verhoeks Overslag, where she forms the management team with her partner, André Verhoeks. After a distinguished 25-year career in the financial sector, including 18 years at Van Lanschot Kempen, she transitioned into the logistics and transshipment industry.

Truus made the significant career change to realize a dream of running a business together with her partner. This move from banking to one of the largest inland ports in the Netherlands highlights her ambition and willingness to embrace new challenges in a completely different sector.

Unique fact: She left a 25-year career in banking to become the COO of her partners family business.

Personality Overview

Critic

Precise

Information Seeker

They don’t appreciate bells and whistles unless backed by data.  They prefer to analyze logically and value objective facts over emotions. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Career Transition
Made a significant shift after 25 years in banking to join Verhoeks Overslag, a transshipment company, demonstrating a major professional and personal change.
Family Business
Joined her partner, André Verhoeks, to form the management of Verhoeks Overslag, fulfilling a shared dream of entrepreneurship.
Logistics & Operations
As COO of a major inland port, her focus is on the operational management of bulk and general cargo transshipment.

Media Appearances

Truus has no verified media appearances

Work History

1-2026
COO at Verhoeks Overslag
12-2023 - 1-2026
Coördinator Centraal Acquisitie Team at Van Lanschot Kempen
12-2015 - 12-2023
Klantadviseur at Van Lanschot Kempen
11-2013 - 11-2015
Intern Relatiemanager at Van Lanschot Kempen
8-2000 - 1-2008
Adviseur Particulieren at Rabobank

Education

2001 - 2005
CE from HAN University of Applied Sciences
1994 - 1996
Hospitality and Communication Management from EuroCollege Hogeschool

More Information

Social Presence :

Prographics :

Exp : 19 Location : Nederland Job Level : Leadership Designation : COO at Verhoeks Overslag
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Insights For Selling To Truus

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Be formal and objective, they will appreciate it more
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Do not use very emotional or colorful language
  • Don't give superficial answers, they are easily rattled by them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Truus is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Truus

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Truus move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Truus take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Truus

Personality Compatibility


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