Tuan Lee in

Tuan Lee

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Cohort Member- Korea Accelerator '20 at Techstars
📍 Los Angeles, California, United States

Tuan Lee is the Founder and CEO of Vervet, a craft cocktail company inspired by Los Angeles diverse culture. He previously had a successful career as a commercial photographer for major brands like Panera and General Motors. Tuan is an alumnus of the University of Missouri-Columbia and the Techstars Korea Accelerator.

He is passionate about redefining what an "All-American" brand can be by championing diversity and featuring multicultural flavors. Tuan is of Vietnamese-Korean heritage and came to the U. S. as a refugee, which fuels his desire to increase Asian representation in the food and beverage industry.

Unique fact: Tuan combined his love for storytelling from his photography career with his interest in hospitality to launch his innovative beverage startup.

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Experience
30 Years
Current Role
Cohort Member- Korea Accelerator '20
Location
Los Angeles, California, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Tuan cares about

Multicultural Branding
A core mission of his brand, VERVET, is to celebrate the diverse cultures of Los Angeles and create a new, inclusive vision of an "All-American" brand.
Startup Growth
As a founder, he has successfully raised $2 million in funding, including a partnership with Diageo, and participated in the Techstars accelerator to scale his business.
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Career

Work history

7-2020 - 12-2020
Cohort Member- Korea Accelerator '20
Techstars
1-2019 - 11-2023
Founder, CEO
Vervet Cocktails
2006 - 2019
Owner
Tuan Lee Photography
8-1997 - 7-2005
Studio Manager & Producer
MICHAEL EASTMAN IMAGES, INC
1990 - 1997
Front Of House (FOH)
Hospitality Industry
In the press

Media appearances

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Education
Bachelor of Arts - BA
University of Missouri-Columbia
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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