Tuan Lee

Doer
DISC Type : sd

Cohort Member- Korea Accelerator '20 at Techstars

Los Angeles, California, United States

Overview

Tuan Lee is the Founder and CEO of Vervet, a craft cocktail company inspired by Los Angeles diverse culture. He previously had a successful career as a commercial photographer for major brands like Panera and General Motors. Tuan is an alumnus of the University of Missouri-Columbia and the Techstars Korea Accelerator.

He is passionate about redefining what an "All-American" brand can be by championing diversity and featuring multicultural flavors. Tuan is of Vietnamese-Korean heritage and came to the U. S. as a refugee, which fuels his desire to increase Asian representation in the food and beverage industry.

Unique fact: Tuan combined his love for storytelling from his photography career with his interest in hospitality to launch his innovative beverage startup.

Personality Overview

Fast-paced

Long-term Focused

Strategic Planner

They exhibit a rare combination of being result-oriented but patient at the same time.  They are very professional in their approach and can weigh multiple perspectives together. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Multicultural Branding
A core mission of his brand, VERVET, is to celebrate the diverse cultures of Los Angeles and create a new, inclusive vision of an "All-American" brand.
Startup Growth
As a founder, he has successfully raised $2 million in funding, including a partnership with Diageo, and participated in the Techstars accelerator to scale his business.
Sustainable Sourcing
He is committed to sustainable practices, such as sourcing ingredients from local farms and up-cycling agricultural materials, to reduce his company's carbon footprint.

Media Appearances

Tuan has no verified media appearances

Work History

7-2020 - 12-2020
Cohort Member- Korea Accelerator '20 at Techstars
1-2019 - 11-2023
Founder, CEO at Vervet Cocktails
2006 - 2019
Owner at Tuan Lee Photography
8-1997 - 7-2005
Studio Manager & Producer at MICHAEL EASTMAN IMAGES, INC
1990 - 1997
Front Of House (FOH) at Hospitality Industry

Education

Bachelor of Arts - BA from University of Missouri-Columbia

More Information

Social Presence :

Prographics :

Exp : 30 Location : Los Angeles, California, United States Job Level : N/A Designation : Cohort Member- Korea Accelerator '20 at Techstars
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Insights For Selling To Tuan

During A Call Or A Meeting

DO's

  • Come across as a trustworthy professional and be respectful, they usually know their game
  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Focus on the results that your product produces, expect some strategic questions in return

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tuan is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Tuan

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Tuan move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Tuan take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Tuan

Personality Compatibility


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