Tyler Goldberg

Go-getter
DISC Type : d

Founder & CEO at NAOCA-North American Orthopedic Concierge Association

Austin, Texas, United States

Overview

Dr. Tyler Goldberg is an orthopedic surgeon, entrepreneur, and founder of NAOCA. With over 25 years of experience and 12, 000+ joint replacements, he pioneers sustainable concierge models for orthopedic practices. He earned his MD from The University of Texas Southwestern Medical School and co-developed multiple surgical implants.

Outside of his practice, he is a passionate traveler and hiker who has explored over 30 countries and trekked on six of the seven continents. He also enjoys spending time with his family, reading, music, and golf.

He is an innovator in his field, working with virtual and augmented reality platforms to teach surgeons remotely.

Personality Overview

Direct & Candid

Vision Oriented

Self-Confident

They don’t always try to control the conversation but neither do they like yielding it fully.  They care equally about the product and its potential impact. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Concierge Medicine
Founded NAOCA to help orthopedic surgeons transition from volume-driven care to sustainable, value-based concierge models without abandoning insurance systems.
Physician Burnout
Vocal about the structural failures in modern medicine, such as rushed visits and misaligned incentives, that lead to surgeon burnout and identity erosion.
Surgical Innovation
Deeply involved in medical technology, including co-developing surgical implants, using robotics, and creating AR/VR platforms to educate other surgeons on new techniques.

Media Appearances

Tyler has no verified media appearances

Work History

4-2025
Founder & CEO at NAOCA-North American Orthopedic Concierge Association
6-2023
Founder at TDG Concierge Services
11-2021
Orthopaedic Surgeon at Austin Orthopedic Institute
11-2021
Co-Founder at Austin Orthopedic Institute
7-2007 - 11-2021
Orthopaedic Surgeon at Texas Orthopedics

Education

Doctor of Medicine - MD from The University of Texas Southwestern Medical School

More Information

Social Presence :

Prographics :

Exp : 18 Location : Austin, Texas, United States Job Level : Leadership Designation : Founder & CEO at NAOCA-North American Orthopedic Concierge Association
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Insights For Selling To Tyler

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Avoid long winding pitches, stay objective
  • Do not give up if they are not convinced, try again with a different approach
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tyler is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Tyler

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Tyler move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Tyler take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Tyler

Personality Compatibility


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