Ulric Lonfils

Critic
DISC Type : C

Chief Marketing Officer group at Packaging Alliance Europe

Brussels Metropolitan Area, Belgium

Overview

Ulric is a data-driven marketing leader with over 20 years of experience, currently serving as the Chief Marketing Officer at Packaging Alliance Europe. His expertise in B2B strategy is demonstrated by past successes, including boosting organic MQLs by 700%. He is a graduate of the Ichec Brussels Management School.

He is passionate about continuous learning, recently delving into AIs applications in search engine optimization. Ulric values teamwork and believes that face-to-face meetings are the best way to build strong collaborative relationships with colleagues.

Unique fact: Ulric is an entrepreneur who founded Bemarcom, a web directory for marketing and communication suppliers in Belgium.

Personality Overview

Objective Thinker

Critic

Information Seeker

They like to do things independently and don’t look for support from others.  They are quite likely to negotiate on pricing or other key terms. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Digital Marketing ROI
He has a proven history of generating measurable results, such as a 600% ROI on SEO campaigns and a 70% growth in paid MQLs in a previous role.
AI in Marketing
He recently expressed a keen interest in learning about Answer Engine Optimisation and Generative Engine Optimisation after attending a conference focused on AI.
B2B Marketing Strategy
As a seasoned marketing leader with over two decades of experience, he focuses on crafting sophisticated, data-driven B2B marketing strategies.

Media Appearances

Ulric has no verified media appearances

Work History

10-2025
Chief Marketing Officer group at Packaging Alliance Europe
4-2013
European Marketing Manager at Pont Packaging - A division of Pont Europe group - Glass & Plastic packaging
1-2011 - 4-2013
Owner at Conceptzone
1-2011 - 3-2013
Owner at Bemarcom
2-2007 - 1-2011
Marketing Manager at Sabert Corporation Europe

Education

2016 - 2016
Googe adwords certificate from Google Adwords certification - 1.formation
2012 - 2012
Active Web management 2.0 from Ichec Brussels Management School

More Information

Social Presence :

Prographics :

Exp : 18 Location : Brussels Metropolitan Area, Belgium Job Level : Leadership Designation : Chief Marketing Officer group at Packaging Alliance Europe
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Insights For Selling To Ulric

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Make extra effort to not seem pushy or confrontational
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ulric is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Ulric

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Ulric move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Ulric take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Ulric

Personality Compatibility


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