Ulric Lonfils in

Ulric Lonfils

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Chief Marketing Officer group at Packaging Alliance Europe
📍 Brussels Metropolitan Area, Belgium

Ulric is a data-driven marketing leader with over 20 years of experience, currently serving as the Chief Marketing Officer at Packaging Alliance Europe. His expertise in B2B strategy is demonstrated by past successes, including boosting organic MQLs by 700%. He is a graduate of the Ichec Brussels Management School.

He is passionate about continuous learning, recently delving into AIs applications in search engine optimization. Ulric values teamwork and believes that face-to-face meetings are the best way to build strong collaborative relationships with colleagues.

Unique fact: Ulric is an entrepreneur who founded Bemarcom, a web directory for marketing and communication suppliers in Belgium.

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Experience
18 Years
Current Role
Chief Marketing Officer group
Job Level
Leadership
Location
Brussels Metropolitan Area, Belgium
Personality Overview

How Ulric shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Ulric cares about

Digital Marketing ROI
He has a proven history of generating measurable results, such as a 600% ROI on SEO campaigns and a 70% growth in paid MQLs in a previous role.
AI in Marketing
He recently expressed a keen interest in learning about Answer Engine Optimisation and Generative Engine Optimisation after attending a conference focused on AI.
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Career

Work history

10-2025
Chief Marketing Officer group
Packaging Alliance Europe
4-2013
European Marketing Manager
Pont Packaging - A division of Pont Europe group - Glass & Plastic packaging
1-2011 - 4-2013
Owner
Conceptzone
1-2011 - 3-2013
Owner
Bemarcom
2-2007 - 1-2011
Marketing Manager
Sabert Corporation Europe
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2016 - 2016
Googe adwords certificate
Google Adwords certification - 1.formation
2012 - 2012
Active Web management 2.0
Ichec Brussels Management School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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