Víctor Luque Navas

Questioner
DISC Type : c

Director General at TROPS

Málaga, Andalusia, Spain

Overview

Víctor Luque Navas is the Director General at TROPS, bringing 18 years of experience from PwC where he specialized in audit, corporate governance, and sustainability, particularly within the agri-food sector. He is an alumnus of San Telmo Business School, holding an ADECA qualification.

Beyond his corporate career, he is an entrepreneur, having co-founded Marieta The Bridal Room. His social media activity reflects a focus on industry trends like innovation and sustainability, and he shows support for local communities during challenging times, such as severe weather events.

Interesting fact: He co-founded a bridal fashion business, showcasing entrepreneurial interests outside of the agricultural industry.

Personality Overview

Cautious & Analytical

Systematic

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to fully evaluate every situation. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Sector Hortofrutícola
As the head of TROPS, he is deeply engaged with the strategic, global, and interconnected trends shaping the fruit and vegetable industry.
Innovación y Sostenibilidad
He frequently highlights innovation, sustainability, and efficiency as key drivers and challenges for the future of the agri-food sector in his public communications.
Gobierno Corporativo
His 18-year tenure at PwC as an auditor and advisor in Governance, Risk, and Compliance (GRC) forms a core part of his professional expertise.

Media Appearances

Víctor Luque será el nuevo director general de TROPS. Featured in Aguacate y Mango

See Now

Work History

1-2024
Director General at TROPS
7-2020 - 1-2024
Director Auditoría y GRC at PwC
9-2019
Cofundador at Marieta The Bridal Room
7-2014 - 7-2020
Senior Manager at PwC
7-2012 - 6-2014
Manager at PwC

Education

4-2025 - 7-2025
ADECA from San Telmo Business School
2019 - 2020
Programa de Desarrollo Directivo para la Transformación Digital from MAINFOR - Innovación Tecnológica y Educativa

More Information

Social Presence :

Prographics :

Exp : 20 Location : Málaga, Andalusia, Spain Job Level : Mid-senior Designation : Director General at TROPS
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Insights For Selling To Víctor

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Emphasise more on facts and measurable benefits
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Víctor is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Víctor

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Víctor move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Víctor take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Víctor

Personality Compatibility


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