Valentín Alvarado Benítez in

Valentín Alvarado Benítez

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Field Trade Marketing Specialist - Electrolit® & Electrolife® at PiSA Farmacéutica
📍 Cali, Valle del Cauca, Colombia

Valentín is a Trade Marketing Specialist at PiSA Farmacéutica with over 8 years of experience in the consumer goods sector. An Industrial Engineer from Universidad de San Buenaventura, he excels at leading commercial strategies and driving profitable growth for major brands like Electrolit®.

Within just two weeks of joining his company, he designed and structured the entire Trade Marketing plan for a major new product launch across Colombia.

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Experience
8 Years
Current Role
Field Trade Marketing Specialist - Electrolit® & Electrolife®
Job Level
Junior
Location
Cali, Valle del Cauca, Colombia
Personality Overview

How Valentín shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Valentín cares about

Go-to-Market Strategy
He recently orchestrated the complex launch of Electrolife® in Colombia, designing the entire trade marketing plan from scratch under a tight deadline.
Shopper-Centric Marketing
He believes in defining objectives based on shopper profiles and behavior, which he considers the "heart" of effective marketing strategies and execution.
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Career

Work history

10-2025
Field Trade Marketing Specialist - Electrolit® & Electrolife®
PiSA Farmacéutica
9-2024 - 5-2025
Shopper & Customer Marketing Leader - Modern Trade
Essity
6-2023 - 9-2024
Sales Executive CR
Essity
3-2022 - 6-2023
Shopper & Customer Marketing Leader - Traditional Trade
Essity
10-2021 - 3-2022
Sr. Coordinator Trade Marketing MPE
TROPI
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2012 - 2017
Ingenieria Industrial
Universidad de San Buenaventura
2017 - 2017
Gerencia de Marketing
Politécnico Superior de Colombia
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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