Valentín Alvarado Benítez

Commander
DISC Type : D

Field Trade Marketing Specialist - Electrolit® & Electrolife® at PiSA Farmacéutica

Cali, Valle del Cauca, Colombia

Overview

Valentín is a Trade Marketing Specialist at PiSA Farmacéutica with over 8 years of experience in the consumer goods sector. An Industrial Engineer from Universidad de San Buenaventura, he excels at leading commercial strategies and driving profitable growth for major brands like Electrolit®.


Within just two weeks of joining his company, he designed and structured the entire Trade Marketing plan for a major new product launch across Colombia.

Personality Overview

Very Quick

Decisive

Risk-Taker

They are not focused on building rapport and relationships.  They like to act fast and expect others to do the same. They are very proud of what they do.

Topics They Care About

Go-to-Market Strategy
He recently orchestrated the complex launch of Electrolife® in Colombia, designing the entire trade marketing plan from scratch under a tight deadline.
Shopper-Centric Marketing
He believes in defining objectives based on shopper profiles and behavior, which he considers the "heart" of effective marketing strategies and execution.
In-Store Execution
Actively seeks BTL agencies for brand activations and analyzes point-of-sale displays to understand how brands are capitalizing on consumer trends.

Media Appearances

Valentín has no verified media appearances

Work History

10-2025
Field Trade Marketing Specialist - Electrolit® & Electrolife® at PiSA Farmacéutica
9-2024 - 5-2025
Shopper & Customer Marketing Leader - Modern Trade at Essity
6-2023 - 9-2024
Sales Executive CR at Essity
3-2022 - 6-2023
Shopper & Customer Marketing Leader - Traditional Trade at Essity
10-2021 - 3-2022
Sr. Coordinator Trade Marketing MPE at TROPI

Education

2012 - 2017
Ingenieria Industrial from Universidad de San Buenaventura
2017 - 2017
Gerencia de Marketing from Politécnico Superior de Colombia

More Information

Social Presence :

Prographics :

Exp : 8 Location : Cali, Valle del Cauca, Colombia Job Level : Junior Designation : Field Trade Marketing Specialist - Electrolit® & Electrolife® at PiSA Farmacéutica
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Insights For Selling To Valentín

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Be respectful but crisp
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Avoid being too verbose
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Valentín is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Valentín

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Valentín move?

  • They can take decisions very fast if you manage to convince them.
  • Can Valentín take some risk or not?

  • The risks don’t matter much to them.

You And Valentín

Personality Compatibility


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