Valentina Spinelli

Go-getter
DISC Type : d

Performance Marketing Lead at Allianz

London, England, United Kingdom

Overview

Valentina Spinelli is a Performance Marketing Lead at Allianz with expertise in SEM, data analytics, and growth strategy across the insurance, healthcare, and retail sectors. Colleagues describe her as professional, knowledgeable, and detail-oriented. She holds a Masters degree from Sapienza Università di Roma.

She was instrumental in transitioning a large FMCG clients global search operations from multiple agencies to a single, unified strategy.

Personality Overview

Direct & Candid

Challenger

Decisive

They care equally about the product and its potential impact.  They don’t always try to control the conversation but neither do they like yielding it fully. They respond well to confident salespeople.

Topics They Care About

Performance Marketing
A specialist with a career built on performance marketing, focusing on PPC, SEM, and data analytics to drive growth.
Digital Healthcare
Passionate about innovation in healthcare, she previously helped drive ZAVA's mission to become a leading digital healthcare provider in Europe.
Marketing Team Growth
Actively recruited for her teams in past roles and is described by colleagues as having a brilliantly inclusive attitude.

Media Appearances

Valentina has no verified media appearances

Work History

7-2025
Performance Marketing Lead at Allianz
5-2024 - 7-2025
Head of Acquisition at Direct Ferries
9-2022 - 5-2024
Head of Paid Search & Social at ZAVA
3-2017 - 9-2022
Performance Marketing Manager at Direct Line Group
3-2015 - 9-2016
Search Operations Director at Resolution Media

Education

2020 - 2020
Mini MBA from MiniMBA
1998 - 2003
Master's degree from Sapienza Università di Roma

More Information

Social Presence :

Prographics :

Exp : 10 Location : London, England, United Kingdom Job Level : N/A Designation : Performance Marketing Lead at Allianz
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Insights For Selling To Valentina

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Refer to testimonials from others in similar positions
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Don’t expect them to change their mind quickly if they say no once
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Valentina is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Valentina

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Valentina move?

  • Their decision making speed is somewhere in the middle.
  • Can Valentina take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Valentina

Personality Compatibility


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