Valeria Irigoyen

Questioner
DISC Type : c

Gerente de Marketing at Grupo Corven

Argentina

Overview

Valeria is the Auto Parts Marketing Manager at Grupo Corven, where she has built her career progressing through various marketing roles. She focuses on innovative strategies for growth and strengthening relationships with distributors and workshops, and holds an MBA from ESEADE.

Based on her public activity, she is deeply invested in her teams success, frequently celebrating collaborative achievements. Valeria demonstrates a strong passion for the automotive world by actively participating in major industry events and sponsorships.

She plays a key role in brand activations like the "Gran Premio Corven Autopartes" for the popular Turismo Carretera motorsport series.

Personality Overview

Price-Sensitive

Cautious & Analytical

Systematic

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to do thorough analysis of any situation.

Topics They Care About

Automotive Marketing
Leads marketing for a top auto parts manufacturer, focusing on innovative strategies to engage distributors, parts houses, and workshops.
B2B Channel Development
Focuses on strengthening relationships with the company's network of partners through initiatives like training programs and warranty center expansion.
Motorsports Sponsorship
Actively involved in leveraging Argentina's popular Turismo Carretera racing series as a major platform for brand promotion and engagement.

Media Appearances

Valeria has no verified media appearances

Work History

7-2024
Gerente de Marketing at Grupo Corven
7-2022 - 8-2024
Jefa Trade Marketing at Grupo Corven
8-2020 - 7-2022
Responsable de Trade Marketing at Corven SACIF
4-2018 - 12-2019
Responsable de imagen en puntos de venta y campañas con clientes at Corven SACIF
1-2017 - 3-2018
Analista de marketing at Corven SACIF

Education

4-2025 - 8-2027
Maestría en Gestión de Negocios (MBA) from ESEADE
4-2023 - 12-2023
Curso de Posgrado en Marketing from UADE Business School

More Information

Social Presence :

Prographics :

Exp : 11 Location : Argentina Job Level : N/A Designation : Gerente de Marketing at Grupo Corven
URL has been copied!

Insights For Selling To Valeria

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Share as much information as possible regarding your product
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Valeria is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Valeria

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Valeria move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Valeria take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Valeria

Personality Compatibility


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