Valerie Barro

Captain
DISC Type : DS

Director, Marketing – Renuva at MTF Biologics

Santa Barbara, California, United States

Overview

Valerie has no verified overview

Personality Overview

Decisive But Calm

Output-Driven

Dynamic But Sincere

They are very professional in their approach and can weigh multiple perspectives together.  They might take some time to make their mind up but once they do, they don't change it easily. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Valerie has no verified topics they care about

Media Appearances

Valerie has no verified media appearances

Work History

5-2024
Director, Marketing – Renuva at MTF Biologics
12-2021 - 4-2023
Director, Marketing - JUVÉDERM at AbbVie
8-2020 - 12-2021
Director, Content Marketing at AbbVie
1-2010 - 8-2020
Managing Partner at Valid Ideas
3-2012 - 9-2019
Director, Brand Strategy and Client Services at Grey Matter Marketing, Inc.

Education

2009 - 2012
M.B.A from California State University-Long Beach - College of Business
9-2000 - 6-2003
B.A. from UC Santa Barbara

More Information

Social Presence :

Prographics :

Exp : 13 Location : Santa Barbara, California, United States Job Level : Mid-senior Designation : Director, Marketing – Renuva at MTF Biologics
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Insights For Selling To Valerie

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Focus on the results that your product produces, expect some strategic questions in return

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't shy away from asking hard questions, but be extra polite
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Valerie is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Valerie

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Valerie move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Valerie take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Valerie

Personality Compatibility


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