Vanessa H.

Questioner
DISC Type : c

Director of Engineering Performance at Sokin

United Kingdom

Overview

Vanessa is a technology and people leader with over 25 years of IT industry experience, specializing in software engineering leadership. She has managed the full project lifecycle from ideation to support and holds an Executive Masters in Leadership from Bayes Business School.

She is passionate about people development, focusing on creating new leaders and fostering cultural change to build high-performance teams. Her approach is centered on creating psychological safety and understanding the environment in which engineers operate.

She holds a certification in "Neurodiversity in Coaching, " highlighting her commitment to effective and inclusive leadership practices.

Personality Overview

Not Easily Convinced

Price-Sensitive

Cautious & Analytical

It is quite likely of them to ask for pricing or other concessions.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Engineering Leadership
Reflects on what sets great leaders apart, emphasizing personal care and creating psychological safety in fast-moving tech environments.
People Development
Her stated passion is developing people, specializing in creating new leaders and fostering high-performance cultures within organizations.
Neurodiversity in Coaching
Holds a specific certification in this area, indicating a focused interest in inclusive and effective management techniques for diverse teams.

Media Appearances

Vanessa has no verified media appearances

Work History

12-2025
Director of Engineering Performance at Sokin
11-2022 - 11-2025
Director, Engineering Enablement at The Access Group
3-2020 - 11-2022
Development Director at The Access Group
10-2018 - 3-2020
Head Of Business Intelligence at HCA Healthcare UK
8-2016 - 10-2018
Head of Business Intelligence at Experian

Education

2019 - 2021
Executive Masters in Leadership (MSc.) from Bayes Business School
1994 - 1997
Information Management from UCL

More Information

Social Presence :

Prographics :

Exp : 11 Location : United Kingdom Job Level : Mid-senior Designation : Director of Engineering Performance at Sokin
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Insights For Selling To Vanessa

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Tell them that you will come back if you don’t have a good answer for a question
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Vanessa is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Vanessa

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Vanessa move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Vanessa take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Vanessa

Personality Compatibility


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