Vanshaja S.

Go-getter
DISC Type : d

Consumer Insights Manager - Product & Brand at Foxtale

Delhi, India

Overview

Vanshaja is a Consumer Insights Manager at Foxtale, translating consumer behavior into innovative skincare products. An MBA graduate from The Vedica Scholars Programme for Women, she has previous experience in business and technology insights at Gartner. She excels in guiding products from concept to market launch.

Describing herself as curious, resilient, and energetic, Vanshaja is fascinated by the small details that drive consumer excitement and purchasing decisions. This deep curiosity about human behavior appears to be a driving force both in and out of the office, fueling her professional work.

She is inspired by the Dr. APJ Abdul Kalam quote, "Great dreams of great dreamers are always transcended. "

Personality Overview

Vision Oriented

Self-Confident

Challenger

They respond well to confident salespeople.  They can be nudged to make faster decisions by offering what they value. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Consumer Psychology
Her role centers on decoding consumer behavior and she's fascinated by the secrets that make consumers tick, particularly in the beauty and skincare space.
Skincare Innovation
She spearheads product development from concept to launch, collaborating with R&D on ingredients and packaging to create innovative, consumer-first experiences.
Qualitative Research
Employs methods like customer interviews, focus groups, and home-usage tests to gather deep insights and understand consumer needs and skincare woes.

Media Appearances

Vanshaja has no verified media appearances

Work History

11-2024
Consumer Insights Manager - Product & Brand at Foxtale
10-2024
Consultant - Consumer and Market Insights at Foxtale
9-2023 - 11-2023
Product Marketing Fellow at NextLeap
7-2023 - 9-2023
Communication Strategy Consultant at MyGlamm | Good Glamm Group
2-2022 - 10-2024
Specialist, Business and Technology Insights at Gartner

Education

2020 - 2021
MBA from The Vedica Scholars Programme for Women
2010 - 2016
Humanities/Humanistic Studies from Carmel convent school

More Information

Social Presence :

Prographics :

Exp : 4 Location : Delhi, India Job Level : Middle Designation : Consumer Insights Manager - Product & Brand at Foxtale
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Insights For Selling To Vanshaja

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Make sure that you you respond to any queries from them quickly
  • Refer to testimonials from others in similar positions

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Avoid repeating yourself or making generalizations
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Vanshaja is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Vanshaja

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Vanshaja move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Vanshaja take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Vanshaja

Personality Compatibility


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