Varge Lahiry

Evaluator
DISC Type : Dsc

Head of Digital Products at Biffa

Welwyn Garden City, England, United Kingdom

Overview

Varge is a digital leader with a 19-year track record in developing innovative digital solutions. As Head of Digital Products at Biffa, he focuses on transforming customer and business requirements into clear strategies that drive commercial value. He holds an MBA from Warwick Business School and is a Certified Scrum Product Owner.

There is no publicly available information about Varges personal life, hobbies, or interests outside of his professional sphere.

Peers and colleagues consistently describe him as astute, determined, intelligent, and possessing a formidable can-do attitude.

Personality Overview

Fast But Analytical

Hard To Convince

Thorough Evaluator

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Customer Experience
Recently attended the CCW Summit to discuss CX and digital transformation. He led the build of Biffa's self-service portal to enhance the customer experience.
Digital Transformation
His career at BT, Ooredoo, and Biffa has focused on leading teams to drive digital commercial performance and transformation through apps, eCommerce, and analytics.
Sustainable Tech
Joined Biffa to help businesses use digital solutions to tackle waste management and climate change, focusing on sustainability data and operational efficiency.

Media Appearances

Varge has no verified media appearances

Work History

8-2022
Head of Digital Products at Biffa
3-2021 - 8-2022
Digital Director at Ooredoo Qatar
9-2019 - 2-2021
Senior Manager, Digital Products & Propositions at BT
5-2016 - 3-2019
Head of Digital Sales & Service, EE Business & Corporate at BT
5-2015 - 5-2016
Senior Digital Product Manager B2B at EE

Education

2009 - 2011
Master of Business Administration - MBA from University of Warwick - Warwick Business School
2003 - 2004
CIM Diploma from Oxford College of Marketing

More Information

Social Presence :

Prographics :

Exp : 13 Location : Welwyn Garden City, England, United Kingdom Job Level : Mid-senior Designation : Head of Digital Products at Biffa
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Insights For Selling To Varge

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Varge is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Varge

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Varge move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Varge take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Varge

Personality Compatibility


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