Varia Bortsova in

Varia Bortsova

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Senior Digital Partnerships and Innovation Manager at International Olympic Committee – IOC
📍 Switzerland

Varia is an innovation and partnerships strategist with over a decade of experience at organizations like the International Olympic Committee, Meta, and Twitter. She specializes in shaping the future of digital engagement in live events and culture. Described as passionate, professional, and diligent, she holds degrees from The University of Hong Kong and Stanford University.

Outside of her corporate roles, Varia is the founder of Soviet Visuals, the internets largest digital archive of everyday life in the Soviet era. This passion project, which started with sharing family VHS tapes, now reaches over 1. 8 million followers. She is also interested in philosophy, particularly C. Thi Nguyens book on games.

She founded and runs "Soviet Visuals, " a project that evolved from a hobby into a major online archive with a published book and e-commerce platform.

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Experience
14 Years
Current Role
Senior Digital Partnerships and Innovation Manager
Location
Switzerland
Personality Overview

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Priorities

Topics Varia cares about

Future of Events
Her career at the Olympics and other major organizations focuses on applying new technologies like mixed reality and AI to enhance audience interaction at live events.
Digital Engagement
Has over a decade of experience building global digital experiences and developing audiences for organizations like the IOC, Meta, and Twitter.
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Career

Work history

3-2023 - 11-2025
Senior Digital Partnerships and Innovation Manager
International Olympic Committee – IOC
2-2020 - 3-2023
Digital Partnerships & Innovation Manager (Audience Development)
International Olympic Committee – IOC
1-2017 - 12-2018
Global Escalations Specialist, Risk & Response
Meta
5-2016 - 11-2025
Founder
Soviet Visuals
2-2015 - 2-2017
Global Business Marketing Manager
Twitter
In the press

Media appearances

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Education
2011 - 2014
Bachelor's Degree
The University of Hong Kong
2018 - 2020
Innovation and Entrepreneurship Certificate
Stanford University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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