Varia Bortsova

Inquirer
DISC Type : dc

Senior Digital Partnerships and Innovation Manager at International Olympic Committee – IOC

Switzerland

Overview

Varia is an innovation and partnerships strategist with over a decade of experience at organizations like the International Olympic Committee, Meta, and Twitter. She specializes in shaping the future of digital engagement in live events and culture. Described as passionate, professional, and diligent, she holds degrees from The University of Hong Kong and Stanford University.

Outside of her corporate roles, Varia is the founder of Soviet Visuals, the internets largest digital archive of everyday life in the Soviet era. This passion project, which started with sharing family VHS tapes, now reaches over 1. 8 million followers. She is also interested in philosophy, particularly C. Thi Nguyens book on games.

She founded and runs "Soviet Visuals, " a project that evolved from a hobby into a major online archive with a published book and e-commerce platform.

Personality Overview

Upfront

Judgemental

ROI Conscious

They care equally about the product and its potential impact.  They can be nudged to make faster decisions by offering what they value. They respond well to confident salespeople.

Topics They Care About

Future of Events
Her career at the Olympics and other major organizations focuses on applying new technologies like mixed reality and AI to enhance audience interaction at live events.
Digital Engagement
Has over a decade of experience building global digital experiences and developing audiences for organizations like the IOC, Meta, and Twitter.
Soviet-Era Culture
As the founder of the popular "Soviet Visuals" project, she curates and shares historical photos and visuals to provide insight into everyday life behind the Iron Curtain.

Media Appearances

Varia has no verified media appearances

Work History

3-2023 - 11-2025
Senior Digital Partnerships and Innovation Manager at International Olympic Committee – IOC
2-2020 - 3-2023
Digital Partnerships & Innovation Manager (Audience Development) at International Olympic Committee – IOC
1-2017 - 12-2018
Global Escalations Specialist, Risk & Response at Meta
5-2016 - 11-2025
Founder at Soviet Visuals
2-2015 - 2-2017
Global Business Marketing Manager at Twitter

Education

2011 - 2014
Bachelor's Degree from The University of Hong Kong
2018 - 2020
Innovation and Entrepreneurship Certificate from Stanford University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Switzerland Job Level : N/A Designation : Senior Digital Partnerships and Innovation Manager at International Olympic Committee – IOC
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Insights For Selling To Varia

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Avoid long winding pitches, stay objective
  • Do not give up if they are not convinced, try again with a different approach
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Varia is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Varia

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Varia move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Varia take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Varia

Personality Compatibility


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