Vasthi Becerra

Questioner
DISC Type : c

Associate Director Study Start Up Operations at AbbVie

Beaumont, California, United States

Overview

Vasthi Becerra is an Associate Director of Study Start Up Operations at AbbVie, where she specializes in managing the initial phases of clinical trials. She has built her career in this specific domain, progressing through several roles at Allergan before its acquisition by AbbVie. Vasthi holds a Bachelors Degree from UCLA.

She is actively involved in her companys corporate social responsibility initiatives, having participated in AbbVies "Week of Possibilities" by assembling kits for children. Vasthi is also a vocal supporter of diversity and inclusion in the workplace, celebrating her companys recognition as a top employer for multicultural women.

A key focus for her appears to be a positive and inclusive company culture.

Personality Overview

Not Easily Convinced

Systematic

Price-Sensitive

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to do thorough analysis of any situation.

Topics They Care About

Clinical Trial Start-up
Her entire career, from Allergan to AbbVie, has been dedicated to the specialized field of study start-up management and operations.
Diversity and Inclusion
She publicly shared her excitement about AbbVie being named a "Best Company for Multicultural Women, " indicating this is a value she holds.
Corporate Volunteering
Actively participated in "AbbVie's Week of Possibilities, " a company-led volunteer event, showing a passion for giving back to the community.

Media Appearances

Vasthi has no verified media appearances

Work History

9-2021
Associate Director Study Start Up Operations at AbbVie
5-2020 - 9-2021
Sr. Study Startup Management Specialist at AbbVie
3-2019 - 5-2020
Sr. Study Startup Management Specialist at Allergan
7-2017 - 3-2019
Study Startup Management Specialist at Allergan
2-2015 - 7-2017
Sr. Study Startup Management Associate at Allergan

Education

2006 - 2010
Bachelor's Degree from UCLA

More Information

Social Presence :

Prographics :

Exp : 11 Location : Beaumont, California, United States Job Level : Mid-senior Designation : Associate Director Study Start Up Operations at AbbVie
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Insights For Selling To Vasthi

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Share as much information as possible regarding your product
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Vasthi is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Vasthi

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Vasthi move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Vasthi take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Vasthi

Personality Compatibility


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