Vaughn Graston

Pioneer
DISC Type : DSI

Director of Sales at ECAM

Greater Toronto Area, Canada

Overview

Vaughn Graston is a Senior Account Executive at SketchDeck. ai, specializing in modernizing structural steel estimating. With 19 years in B2B and channel sales, he has led high-performing teams and scaled sales organizations, demonstrating expertise in improving operational throughput.

Vaughn is passionate about continuous learning, evidenced by his certifications in AI for Business Professionals and Beginners. He also shows an interest in attending industry shows and engaging with customer experiences.

He achieved the Presidents Club Award twice, recognized as a top performer in North America.

Personality Overview

Dynamic But Sincere

Friendly But Fast

Decisive But Friendly

They have the unique ability to win both love and respect from their team (or outsiders)  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed If they are convinced, they can become very strong champions for your product

Topics They Care About

AI in Construction
Currently works with SketchDeck. ai, focusing on applying AI to structural steel estimating for faster takeoffs and fewer bottlenecks.
Sales Leadership
Scaled national sales organizations and led teams of regional sales directors and managers over many years at Avigilon.
Channel Partner Growth
Has a strong background in designing and scaling partner ecosystems, driving revenue through strategic channel initiatives and expansion.

Media Appearances

Vaughn has no verified media appearances

Work History

3-2026
Director of Sales at ECAM
1-2026 - 3-2026
Senior Account Executive at SketchDeck.ai
10-2025
Senior Account Executive at SketchDeck.ai
2-2024 - 12-2025
Account Executive at Solink
7-2018 - 6-2023
Senior Sales Director - Canada at Avigilon

Education

9-2002 - 6-2005
3 Year Diploma from Sheridan College

More Information

Social Presence :

Prographics :

Exp : 18 Location : Greater Toronto Area, Canada Job Level : Mid-senior Designation : Director of Sales at ECAM
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Insights For Selling To Vaughn

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • During followups, use calls or text if needed, they should be fine
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Vaughn is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Vaughn

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Vaughn move?

  • They are generally fast movers and can take quick decisions
  • Can Vaughn take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Vaughn

Personality Compatibility


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