Venkata Ratnakar Sonti

Energizer
DISC Type : I

Integration Architect at IBM, Warwick

Redhill, England, United Kingdom

Overview

Venkata Ratnakar Sonti is an Integration Architect at IBM, specializing in designing and delivering high-level solution architectures. His extensive career includes architect roles at major financial institutions like Zurich Insurance and Lloyds Banking Group. He holds a Master of Computer Applications from Andhra University.

His work focuses on translating complex business requirements into robust technology solutions, simplifying existing architectures, and delivering reusable services to drive cost savings and efficiency across large enterprises.

Unique fact: While at Prudential Plc, he led the integration of a front-office IVR solution that utilized Natural Language processing within a Service-Oriented Architecture.

Personality Overview

Imaginative

Enthusiastic

Relationship Oriented

They are people oriented, friendly and like creating new connections.  They excel at seeing the bigger picture, and the long-term impact of their decisions. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Solution Architecture
Has extensive experience as a Solution Architect at Lloyds Banking Group and Zurich Insurance, translating business needs into technology roadmaps.
Middleware Integration
Previously worked as a Redhat Jboss middleware consultant and currently owns the integration framework for the NHS Employee Staff Record portal at IBM.
Healthcare IT
Works closely with the UK's Department of Health (NHS) to understand their technology landscape and deliver architecture for key national systems.

Media Appearances

Venkata has no verified media appearances

Work History

2-2015
Integration Architect at IBM, Warwick
3-2014 - 1-2015
Technical Consultant at Redhat Jboss, UK
7-2013 - 3-2014
Technical Architect at Zurich Insurance Company Ltd
2-2012 - 7-2013
Solution Architect at Lloyds Banking Group
4-2010 - 2-2012
Technical Lead at Prudential Plc, UK

Education

1994 - 1997
MCA from Andhra University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Redhill, England, United Kingdom Job Level : Mid-senior Designation : Integration Architect at IBM, Warwick
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Insights For Selling To Venkata Ratnakar

During A Call Or A Meeting

DO's

  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Share some stories about how you you have helped people in similar positions succeed
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid cutting into their flow
  • Don’t be excessively objective, be a storyteller

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Venkata Ratnakar is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Venkata Ratnakar

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Venkata Ratnakar move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Venkata Ratnakar take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Venkata Ratnakar

Personality Compatibility


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