Verena Lütke Uhlenbrock

Observer
DISC Type : ci

Director Group Marketing at TRILUX

Düsseldorf, North Rhine-Westphalia, Germany

Overview

Verena Lütke Uhlenbrock is the Director of Group Marketing at TRILUX, bringing over 20 years of experience in strategic and operational marketing, sales, business development, and leadership. She has a strong background in brand management and digital marketing, with prior roles at Vorwerk Group and Ketchum Pleon.

Verena is passionate about people, brands, and innovation. Her social media activity indicates an interest in team building and creating engaging work environments.

She is actively involved in hiring for marketing and event teams, showcasing a focus on talent acquisition.

Personality Overview

Example Seeker

Assertive

Curious

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They often ask many questions and rely heavily on information and documentation. They are generally strong communicators and are not easy to convince.

Topics They Care About

Retail Marketing
She has shared content about "Retail Fusion" and how good lighting enhances product presentation, demonstrating a focus on innovative retail experiences.
Marketing Strategy
With extensive experience as Head of Marketing at Vorwerk Group and Director Group Marketing at TRILUX, she focuses on brand, digital, and content strategies.
Leadership Development
Her introduction highlights leadership, and she frequently posts about building strong teams and providing opportunities for growth within her marketing department.

Media Appearances

Verena has no verified media appearances

Work History

9-2023
Director Group Marketing at TRILUX
1-2020 - 7-2023
Head of Marketing at Vorwerk Group
5-2016 - 12-2019
Head of Marketing, Thermomix, Germany at Vorwerk Group
10-2012 - 5-2016
Head of Customer Marketing at Vorwerk Group
9-2007 - 9-2012
Account Manager Finance at Ketchum Pleon

Education

Verena has no verified education history

More Information

Social Presence :

Prographics :

Exp : 25 Location : Düsseldorf, North Rhine-Westphalia, Germany Job Level : Mid-senior Designation : Director Group Marketing at TRILUX
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Insights For Selling To Verena

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Share testimonials from known people and give multiple examples of product value
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Verena is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Verena

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Verena move?

  • They like to analyze well and then make their decisions.
  • Can Verena take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Verena

Personality Compatibility


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