Veronica Fil
Login to view DISC.Veronica Fil is the co-founder of Grounded Foods, leveraging her background in consumer psychology and economics to grow food brands. She is a published author and provides fractional CMO services specializing in brand strategy and positioning for CPG and hospitality businesses. People who have worked with her describe her as having an "exceptional ability" to grasp marketing nuances.
Originally from Australia, Veronica and her partner moved to the US to launch their innovative plant-based cheese company. She is passionate about creating sustainable and delicious alternatives to dairy that appeal to mainstream consumers, not just vegans. She has authored a travel guide focused on plant-based dining in America.
Unique fact: Her company, Grounded Foods, was the first to create plant-based cheese using fermented cauliflower and hemp seed.
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