Sanaa Ahmed

Critic
DISC Type : C

Talent Acquisition Director Middle East North Africa at L'Oréal

Dubai, United Arab Emirates

Overview

Sanaa Ahmed is the Talent Acquisition Director for MENA at LOréal, with over 10 years at the company in various HR leadership roles. An alumna of NUST Business School, she is a dynamic leader specializing in employer branding, organizational culture, and talent development, with experience across Pakistan, Africa, and the UAE.

Outside of her formal role, Sanaa is passionate about mentoring the next generation of professionals. She frequently shares career advice on public platforms, reflecting on her own journey to help bridge the gap between academic knowledge and real-world skills for young talent entering the workforce.

She is a self-described "fanatic" about her company, driven by the alignment between LOréals culture and her personal value system.

Personality Overview

Negotiator

ROI Driven

Information Seeker

They choose to analyze logically and value facts to emotions.  They don’t appreciate bells and whistles unless backed by data. They like to do things independently and don’t look for support from others.

Topics They Care About

Youth Talent Development
Actively involved in youth-focused initiatives like L'Oréal's Brandstorm and speaks publicly about integrating young talent and Emiratis into the workforce.
Authentic Employer Branding
Believes in showcasing a company's true culture and has a track record of managing employer branding projects internally to ensure authenticity.
Career Mentorship
Frequently appears on podcasts to offer practical advice to students and young professionals on interviews, CVs, and career growth. [Predicted]

Media Appearances

Meet Sanaa Ahmed – Talent Culture Architect with Nearly a Decade at L'Oréal. Featured in Icons Pakistan (Facebook)

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How L'Oréal Recruits in the Middle East with Sanaa Ahmed. Featured in YouTube

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From an HR Officer to Director HR L'Oréal | Ft. Sanaa Ahmed .... Featured in YouTube

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Work History

2-2023
Talent Acquisition Director Middle East North Africa at L'Oréal
8-2019 - 1-2023
Human Resources Director at L'Oréal
10-2018 - 8-2019
Learning & Development Manager GCC at L'Oréal
3-2015 - 9-2018
HR Manager at L'Oréal
1-2014 - 3-2015
HR Project Manager at Cosmos Real Estate Development

Education

2005 - 2009
Bachelor's from NUST Business School
Education details unavailable from Beaconhouse Public School

More Information

Social Presence :

Prographics :

Exp : 18 Location : Dubai, United Arab Emirates Job Level : Mid-senior Designation : Talent Acquisition Director Middle East North Africa at L'Oréal
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Insights For Selling To Sanaa

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Don’t try too hard to build a relationship with them
  • Make extra effort to not seem pushy or confrontational
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sanaa is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Sanaa

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Sanaa move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Sanaa take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Sanaa

Personality Compatibility


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