Veronica Santini

Inquirer
DISC Type : cd

Head of Proposition, Transformation and Strategy - retail CoE at Costa Coffee

London Area, United Kingdom

Overview

Veronica has no verified overview

Personality Overview

ROI Conscious

Upfront

Judgemental

They respond well to confident salespeople.  They care equally about the product and its potential impact. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Veronica has no verified topics they care about

Media Appearances

Veronica has no verified media appearances

Work History

10-2024
Head of Proposition, Transformation and Strategy - retail CoE at Costa Coffee
10-2022 - 10-2024
Head of Transformation and strategic planning - EMENA, APAC & Americas at Costa Coffee
10-2021 - 10-2022
Head of PMO EMENA at Costa Coffee
12-2019 - 3-2021
Transformation Programme Director at Selecta UK
8-2018 - 12-2019
IMO/PMO Lead at Selecta UK

Education

2007 - 2010
Economy and Management of Tourism Services from Università degli Studi di Perugia
2002 - 2007
Diploma Scientifico/Tecnologico from LST Liceo Scientifico Tecnologico 'Tito Sarrocchi'

More Information

Social Presence :

Prographics :

Exp : 14 Location : London Area, United Kingdom Job Level : Mid-senior Designation : Head of Proposition, Transformation and Strategy - retail CoE at Costa Coffee
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Insights For Selling To Veronica

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Be crisp while making the pitch
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Avoid long winding pitches, stay objective
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Veronica is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Veronica

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Veronica move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Veronica take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Veronica

Personality Compatibility


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