Vibeke Poulsen in

Vibeke Poulsen

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Global Brand Manager Interim at Falck
📍 Copenhagen Metropolitan Area, Denmark

Vibeke Poulsen is a seasoned brand strategist and the founder of VPBrandConsulting. With an M. Sc. from Copenhagen Business School, she has driven brand evolution for global giants like Falck, Coloplast, and Danone by translating consumer insights into powerful strategies and impactful communication campaigns.

She appears to draw inspiration from challenging activities, using rock climbing as a metaphor for the direction, coordination, and secure grip required to lead projects to success. This suggests an appreciation for perseverance and a structured approach to reaching ambitious goals, both personally and professionally.

Unique fact: Vibeke won both a Danish Design Award and an Advertising Effectiveness Award for her work on the Carlsberg Kildevæld brand.

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Experience
27 Years
Current Role
Global Brand Manager Interim
Job Level
Junior
Location
Copenhagen Metropolitan Area, Denmark
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Vibeke cares about

Holistic Brand Strategy
Her entire career focuses on developing and implementing brand platforms, DNA, and communication strategies for major global companies like Falck, Coloplast, and VELUX.
Consumer Insights
She highlights her ability to identify consumer insights and transform them into innovative concepts that create a strong connection between the brand and its audience.
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Career

Work history

5-2022 - 5-2023
Global Brand Manager Interim
Falck
10-2013
Brand Strategist I Branding I Communication I Project Management |
VPBrandConsulting
5-2010 - 9-2013
Strategic Brand Manager
Coloplast A/S
7-2009 - 5-2010
Head of Marketing
Danone Aquador A/S
1-2008 - 6-2009
Corporate Brand Planner
VELUX
In the press

Media appearances

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Education
M.Sc Economics and Business Administration/ Cand.merc.
Copenhagen Business School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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