Vibeke Poulsen

Activist
DISC Type : Cd

Global Brand Manager Interim at Falck

Copenhagen Metropolitan Area, Denmark

Overview

Vibeke Poulsen is a seasoned brand strategist and the founder of VPBrandConsulting. With an M. Sc. from Copenhagen Business School, she has driven brand evolution for global giants like Falck, Coloplast, and Danone by translating consumer insights into powerful strategies and impactful communication campaigns.

She appears to draw inspiration from challenging activities, using rock climbing as a metaphor for the direction, coordination, and secure grip required to lead projects to success. This suggests an appreciation for perseverance and a structured approach to reaching ambitious goals, both personally and professionally.

Unique fact: Vibeke won both a Danish Design Award and an Advertising Effectiveness Award for her work on the Carlsberg Kildevæld brand.

Personality Overview

Observative

Logical And Quick

Value Conscious

They don’t always try to control the conversation but neither do they like yielding it fully.  They can be nudged to make faster decisions by offering what they value. They respond well to confident salespeople.

Topics They Care About

Holistic Brand Strategy
Her entire career focuses on developing and implementing brand platforms, DNA, and communication strategies for major global companies like Falck, Coloplast, and VELUX.
Consumer Insights
She highlights her ability to identify consumer insights and transform them into innovative concepts that create a strong connection between the brand and its audience.
Freelance Project Management
She actively promotes her availability as a freelance project manager for strategic and hands-on tasks within marketing, branding, communication, and design.

Media Appearances

Vibeke has no verified media appearances

Work History

5-2022 - 5-2023
Global Brand Manager Interim at Falck
10-2013
Brand Strategist I Branding I Communication I Project Management | at VPBrandConsulting
5-2010 - 9-2013
Strategic Brand Manager at Coloplast A/S
7-2009 - 5-2010
Head of Marketing at Danone Aquador A/S
1-2008 - 6-2009
Corporate Brand Planner at VELUX

Education

M.Sc Economics and Business Administration/ Cand.merc. from Copenhagen Business School

More Information

Social Presence :

Prographics :

Exp : 27 Location : Copenhagen Metropolitan Area, Denmark Job Level : Junior Designation : Global Brand Manager Interim at Falck
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Insights For Selling To Vibeke

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Refer to testimonials from others in similar positions
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Avoid repeating yourself or making generalizations
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Vibeke is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Vibeke

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Vibeke move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Vibeke take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Vibeke

Personality Compatibility


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