Victor Medina

Critic
DISC Type : C

Senior Terminologist & CSRM Lead LATAM at SNOMED International

Chihuahua, Chihuahua, Mexico

Overview

Victor Medina is a medical doctor and Senior Terminologist & CSRM Lead for LATAM at SNOMED International. An expert in digital health and interoperability, he previously served as President of HL7s Mexico chapter. He holds a Masters in Healthcare Management and a certificate from Saïd Business School, University of Oxford, driving health tech standards across Latin America.

He is a key figure in advancing digital health transformation through public-private collaboration. A unique aspect of his career is his transition from a practicing surgeon to a leading international expert in clinical terminology and health data standards.

Personality Overview

Critic

Objective Thinker

ROI Driven

They are quite likely to negotiate on pricing or other key terms.  They enjoy working alone and do not rely on others very often. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Health Interoperability
As former president of HL7 Mexico and a lead at SNOMED, he is a vocal advocate for using international standards to enable health data exchange.
Digital Health LATAM
His role is focused on leading customer relations and terminology for SNOMED in Latin America, and he frequently speaks on digital transformation in the region.
SNOMED CT Advancement
As a Senior Terminologist, he speaks at global conferences on evolving SNOMED CT's capabilities, particularly for clinical procedures.

Media Appearances

Victor has no verified media appearances

Work History

9-2024
Senior Terminologist & CSRM Lead LATAM at SNOMED International
6-2022 - 9-2024
Surgical terminologist at SNOMED International
5-2022 - 5-2024
Consultor at Red Centroamericana de Informática en Salud
9-2020 - 5-2024
Profesional independiente at Asociación HealthTech México
8-2021 - 12-2023
Presidente de HL7 Capítulo México at Health Level Seven International

Education

3-2024 - 5-2024
Certificate from Saïd Business School, University of Oxford
3-2021 - 6-2022
Doctorado from Universidad Contemporánea de las Américas

More Information

Social Presence :

Prographics :

Exp : 5 Location : Chihuahua, Chihuahua, Mexico Job Level : N/A Designation : Senior Terminologist & CSRM Lead LATAM at SNOMED International
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Insights For Selling To Victor

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Victor is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Victor

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Victor move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Victor take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Victor

Personality Compatibility


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