Victoria Sheer

Evaluator
DISC Type : Dcs

Co-Founder at 12BRAVE

Amsterdam, North Holland, Netherlands

Overview

Victoria Sheer is an entrepreneurial product leader and the co-founder of 12BRAVE, where she helps IT professionals launch side businesses. With a background in product strategy at companies like ALDI Süd and Henkel, she specializes in go-to-market strategy and accelerating revenue. She holds a Master of Science and has studied Digital Product Management at Boston University.

Driven by a passion for building impactful things, Victoria moved countries over a decade ago specifically to pursue a career in product management. This same drive now fuels her work in coaching and mentoring, helping others achieve financial independence and build portfolio careers outside the traditional corporate ladder. People often call her honest, direct, and a sharp GTM thinker.

She has conducted over 100 paid mentoring sessions and led more than 30 certified group trainings, showcasing her commitment to community.

Personality Overview

Hard To Convince

Thorough Evaluator

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Launching Side Businesses
Her company, 12BRAVE, and her Maven course are dedicated to helping professionals validate and launch side businesses in 12 weeks without quitting their jobs.
Portfolio Careers
She is a strong advocate for building a portfolio of projects and income streams, a path she has personally followed after a successful corporate career.
Product Validation
A core part of her teaching focuses on validating business ideas quickly with zero marketing spend to ensure founders build products that customers actually want.

Media Appearances

Victoria has no verified media appearances

Work History

5-2025
Co-Founder at 12BRAVE
1-2026
Course Instructor - Launch your side business with AI at Maven
2-2025
Visiting Lecturer at International School of Management, Germany
5-2020
Product Coach & Trainer at AgileLAB.de
11-2024 - 11-2025
Global Product Value Management Lead at ALDI DX

Education

9-2020 - 9-2021
Digital Product Management from Boston University
2013 - 2015
Master of Science (M.S.) from University of Münster

More Information

Social Presence :

Prographics :

Exp : 12 Location : Amsterdam, North Holland, Netherlands Job Level : Leadership Designation : Co-Founder at 12BRAVE
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Insights For Selling To Victoria

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Victoria is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Victoria

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Victoria move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Victoria take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Victoria

Personality Compatibility


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