Vijay Krishnan

Critic
DISC Type : C

Director - Generative AI Integration Lead at GSK

Greater Philadelphia, United States

Overview

Vijay Krishnan is the Director and AI Lead at GSK, focusing on generative AI integration. His career spans leadership roles in digital medicines and product ownership at major pharmaceutical companies like Pfizer and Sanofi. He holds an M. S. from Drexel University and has completed executive education at Wharton.

At a recent conference, he presented on advanced AI prompt engineering, detailing how to use AI agents as a writer and critic to mimic and improve the editorial process.

Personality Overview

ROI Driven

Objective Thinker

Critic

It is very likely that they will negotiate pricing or other important terms.  They choose to analyze logically and value facts to emotions. They like to do things independently and don’t look for support from others.

Topics They Care About

GenAI in Pharma
Leads Generative AI Integration at GSK, with hands-on skills in Anthropic Claude, Google Gemini, and Retrieval-Augmented Generation (RAG) for medical affairs.
Advanced Prompt Engineering
He has publicly spoken about using engineered prompts and multiple AI agents in a 'writer' and 'critic' dynamic to refine and improve AI-generated content.
Digital Medicines
Previously served as the Director of Digital Medicines at Pfizer, where he focused on technological innovation and emerging technologies in the pharmaceutical space.

Media Appearances

Vijay has no verified media appearances

Work History

1-2026
Director - Generative AI Integration Lead at GSK
8-2022
Director, TPO - Digital Medicines at Pfizer
4-2021 - 8-2022
Product Owner Asst. Dir. at Sanofi
10-2019 - 10-2019
Technical Product Owner at LifeScan
11-2013 - 10-2019
Software Quality Manager at Johnson & Johnson

Education

Executive education from Wharton Executive Education
1999 - 2001
M.S from Drexel University

More Information

Social Presence :

Prographics :

Exp : 24 Location : Greater Philadelphia, United States Job Level : Senior Designation : Director - Generative AI Integration Lead at GSK
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Insights For Selling To Vijay

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Be ready for penetrating questions and critical examination of your pitch
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Vijay is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Vijay

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Vijay move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Vijay take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Vijay

Personality Compatibility


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