Vik McInnes in

Vik McInnes

Observer · DISC type ci
Digital Marketing Manager (SEO) at Adore Beauty Group
📍 Greater Melbourne Area, Australia

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
6 Years
Current Role
Digital Marketing Manager (SEO)
Job Level
Middle
Location
Greater Melbourne Area, Australia
Personality Overview

How Vik shows up

Curious
Value Driven
Example Seeker

They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are likely to ask many questions and look heavily for supporting information. They are generally strong communicators and are not easy to convince.

Priorities

Topics Vik cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

6-2025
Digital Marketing Manager (SEO)
Adore Beauty Group
1-2025
Digital Marketing Consultant
Self-employed
6-2023 - 1-2024
Account Director
Young Folks
2-2021 - 6-2023
Ecommerce Manager
the memo
5-2019 - 3-2021
Digital Media Manager
MECCA Brands
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2008 - 2011
Bachelor of Commerce/Business Information Systems
Deakin University
2013 - 2013
Short Course: How to Create a Website
CAE
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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