Vikas Bhatia

Wildcard
DISC Type : ics

Director On Premise - HORECA at Red Bull India Pvt. Ltd.

Mumbai, Maharashtra, India

Overview

Vikas is a seasoned leader in the beverage industry with over 17 years of experience at companies like Red Bull, SAB Miller, and Diageo. As Director On Premise at Red Bull India, he specializes in strategic growth, team management, and P&L responsibility. He is a graduate of Delhi University.

Outside of work, Vikas is an avid traveler, sharing his experiences exploring cities like Salzburg, Kolkata, and Kochi. He also has a keen interest in Formula 1, actively following events like the Austrian Grand Prix, which aligns with his companys strong presence in the sport.

He was part of the foundational team that launched Red Bull in India, personally developing the crucial On-Premise channel from the ground up.

Personality Overview

Curious But Skeptical

Requires Proof

ROI Driven

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

On-Premise Channel Strategy
His entire career focus, particularly at Red Bull, has been on developing the HORECA channel, which is key for consumer trials and brand building.
Premium Brand Building
Has extensive experience growing market share for leading premium beverage brands including Red Bull, SAB Miller, and Diageo in the Indian market.
Experiential Marketing
His profile highlights experience in creating and executing concepts for events and music festivals to drive consumer engagement and brand value.

Media Appearances

Vikas has no verified media appearances

Work History

10-2008
Director On Premise - HORECA at Red Bull India Pvt. Ltd.
Key Accounts Head at SABMiller
10-1996 - 9-2004
Zonal Manager at Diageo

Education

1990 - 1993
Graduation from Delhi University
1977 - 1990
CBSE from Modern School

More Information

Social Presence :

Prographics :

Exp : 25 Location : Mumbai, Maharashtra, India Job Level : Mid-senior Designation : Director On Premise - HORECA at Red Bull India Pvt. Ltd.
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Insights For Selling To Vikas

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Share testimonials from known people and give multiple examples of product value
  • Ask them questions to understand their needs better while staying affable

DONT's

  • Don't ask them to move fast, let them take their time and digest all the information
  • Don’t overhype the product/pitch, keep it measured
  • Avoid winging it with them particularly, answer a question only if you know the answer well

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Vikas is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Vikas

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Vikas move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Vikas take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Vikas

Personality Compatibility


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