Vikas Bhatia in

Vikas Bhatia

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Director On Premise - HORECA at Red Bull India Pvt. Ltd.
📍 Mumbai, Maharashtra, India

Vikas is a seasoned leader in the beverage industry with over 17 years of experience at companies like Red Bull, SAB Miller, and Diageo. As Director On Premise at Red Bull India, he specializes in strategic growth, team management, and P&L responsibility. He is a graduate of Delhi University.

Outside of work, Vikas is an avid traveler, sharing his experiences exploring cities like Salzburg, Kolkata, and Kochi. He also has a keen interest in Formula 1, actively following events like the Austrian Grand Prix, which aligns with his companys strong presence in the sport.

He was part of the foundational team that launched Red Bull in India, personally developing the crucial On-Premise channel from the ground up.

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Experience
25 Years
Current Role
Director On Premise - HORECA
Job Level
Mid-senior
Location
Mumbai, Maharashtra, India
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Vikas cares about

On-Premise Channel Strategy
His entire career focus, particularly at Red Bull, has been on developing the HORECA channel, which is key for consumer trials and brand building.
Premium Brand Building
Has extensive experience growing market share for leading premium beverage brands including Red Bull, SAB Miller, and Diageo in the Indian market.
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Career

Work history

10-2008
Director On Premise - HORECA
Red Bull India Pvt. Ltd.
Key Accounts Head
SABMiller
10-1996 - 9-2004
Zonal Manager
Diageo
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1990 - 1993
Graduation
Delhi University
1977 - 1990
CBSE
Modern School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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