Viktor Talan

Inquirer
DISC Type : cd

Vice President Analytics & Business Insights at Mastercard

Brussels Metropolitan Area, Belgium

Overview

Viktor Talan is the Vice President of Analytics & Business Insights at Mastercard, where he specializes in developing business intelligence and strategy. His extensive career at the company includes leadership roles in pricing and interchange strategy across Europe, demonstrating a consistent track record of success. He holds a Masters degree from Taras Shevchenko National University of Kyiv.

He is a recognized thought leader who frequently speaks at international summits on topics ranging from operational excellence to data democratization and AI implementation. His engagement with the wider business community highlights his passion for sharing knowledge and driving industry-wide innovation and transformation.

Unique fact: He has authored publications on niche topics like corporate decentralization and large-scale investment opportunities in Ukraine.

Personality Overview

Hard To Convince

ROI Conscious

Demanding

They don’t always try to control the conversation but neither do they like yielding it fully.  They respond well to confident salespeople. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

AI Implementation
Spoke at the Global Process Improvement and Operational Excellence summit, investigating factors that contribute to decisions around implementing artificial intelligence.
Data Fluency
Presented at the CDO BFSI exchange on the importance of promoting data fluency and the democratization of data access within organizations.
Operational Excellence
As a speaker at industry summits, he shares insights on driving organizational transformation and efficiency through operational excellence.

Media Appearances

Viktor has no verified media appearances

Work History

9-2022
Vice President Analytics & Business Insights at Mastercard
9-2018 - 9-2022
Director, Strategy: Germany&Switzerland, Digital&Service at Mastercard
3-2018 - 8-2018
Manager, Strategy, Pricing and Interchange: Germany&Switzerland, Digital and Services Europe at Mastercard
1-2017 - 2-2018
Manager, Strategy, Pricing and Interchange (P&I): Germany&Switzerland, Special Pan-European projects at Mastercard
1-2016 - 1-2017
Manager, Strategy, P&I: Central Eastern Europe & Global Network Products Europe at Mastercard

Education

2006 - 2012
Master's degree from Taras Shevchenko National University of Kyiv
1996 - 2006
Education details unavailable from Kyiv, Сomprehensive school №203

More Information

Social Presence :

Prographics :

Exp : 15 Location : Brussels Metropolitan Area, Belgium Job Level : Senior Designation : Vice President Analytics & Business Insights at Mastercard
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Insights For Selling To Viktor

During A Call Or A Meeting

DO's

  • Refer to testimonials from others in similar positions
  • Highlight the competitive differentiation of your product
  • Be crisp while making the pitch

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Don’t try to be an alpha salesperson, give them equal space
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Viktor is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Viktor

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Viktor move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Viktor take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Viktor

Personality Compatibility


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