Vinayak Singh

Questioner
DISC Type : c

Head of Digital Marketing at Reliance Digital

Mumbai, Maharashtra, India

Overview

Vinayak Singh is a marketing head at Reliance Digital with over 15 years of experience at major brands like Bajaj, Godrej, and Abbott. He specializes in data-driven digital marketing, D2C strategy, and brand management, holding executive education credentials from IIM Ahmedabad and the Indian School of Business.

Outside of his primary role, Vinayak shows a keen interest in the psychology behind consumer decisions and marketing effectiveness. He often analyzes emerging demographic trends, such as Gen Zs relationship with technology, and the strategic ROI of different advertising methods like influencer marketing.

He won a Gold award at the Indian Digital Marketing Awards for the community-building campaign "#staysurewithpediasure".

Personality Overview

Price-Sensitive

Not Easily Convinced

Cautious & Analytical

It is quite likely of them to ask for pricing or other concessions.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Marketing ROI
His profile emphasizes translating marketing efforts into quantifiable ROI and he has analyzed the financial returns of influencer marketing.
Consumer Psychology
He shares content on psychological principles like the "Gruen effect" in retail, showing an interest in the 'why' behind consumer buying habits.
Gen Z Trends
He follows and posts about evolving consumer behaviors, such as the Gen Z trend of adopting retro technology and single-purpose devices.

Media Appearances

Vinayak Singh joins Reliance Digital as Head of Digital Marketing. Featured in Exchange4Media

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Work History

11-2024
Head of Digital Marketing at Reliance Digital
6-2022 - 10-2024
Head Of Digital Marketing at Bajaj Consumer Care
8-2021 - 6-2022
Assistant General Manager- Digital Marketing at Godrej & Boyce Mfg. Co. Ltd.
5-2016 - 8-2021
Head Of Digital Marketing at Abbott Nutrition NL
3-2012 - 5-2016
Digital Marketing Specialist at LG Electronics

Education

2019 - 2019
Executive leadership program from Indian Institute of Management Ahmedabad
2018 - 2018
Executive programme from Indian School of Business

More Information

Social Presence :

Prographics :

Exp : 15 Location : Mumbai, Maharashtra, India Job Level : Mid-senior Designation : Head of Digital Marketing at Reliance Digital
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Insights For Selling To Vinayak

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • If you have a lower priced product compared to the competition, call out the same
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Vinayak is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Vinayak

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Vinayak move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Vinayak take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Vinayak

Personality Compatibility


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