Yesha Shah

Commander
DISC Type : D

Head Of Marketing at ORRA Fine Jewellery

Mumbai, Maharashtra, India

Overview

Yesha Shah is a strategic marketing leader with 17 years of experience in retail, media, and advertising. As Head of Marketing at ORRA Fine Jewellery, she leads a 35-member team, focusing on CRM transformation, customer engagement, and top-line growth. She holds an MBA from Cardiff University, specializing in marketing.

Outside of her primary role, Yesha is deeply engaged in the wider marketing community. She actively participates in industry roundtables and discussions with other brand leaders, focusing on emerging trends like GenZ marketing and the foundational importance of trust in todays advertising landscape.

She recently led the successful enterprise-wide implementation of Salesforce, a milestone that transformed her companys CRM capabilities into a new profit center.

Personality Overview

Candid & Clear

Risk-Taker

Strong-Willed

They respond better to strong and respectful interactions.  They take a lot of pride in personal achievements. They prefer to be the ones controlling the conversation or defining the terms.

Topics They Care About

CRM Transformation
She has a proven track record of converting CRM into a profit center and recently led a successful, enterprise-wide implementation of Salesforce to enhance customer engagement.
Retail Marketing
Her career is centered on omnichannel marketing for retail, with deep expertise in the fine jewellery sector at ORRA, driving growth across more than 97 stores.
Building Brand Trust
A frequent topic in her discussions, she believes trust is the cornerstone of marketing, especially for emotional purchases, and is built through every customer interaction.

Media Appearances

Yesha has no verified media appearances

Work History

5-2021
Head Of Marketing at ORRA Fine Jewellery
9-2018 - 5-2021
Senior Brand Manager at Famous Studios
11-2016 - 12-2017
Brand Manager at Femina
4-2014 - 11-2016
Assistant Brand Manager at ORRA Jewellery
4-2011 - 3-2014
Senior Client Services Manager at Publicis

Education

2008 - 2009
MBA from Cardiff University / Prifysgol Caerdydd
2004 - 2007
Bachelor of Mass Media from R. D. National College

More Information

Social Presence :

Prographics :

Exp : 17 Location : Mumbai, Maharashtra, India Job Level : Mid-senior Designation : Head Of Marketing at ORRA Fine Jewellery
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Insights For Selling To Yesha

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Hold your ground without indulging in one-upmanship
  • Speak about competitive differentiation that your product offers

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Don't try too hard to forge relationships with them
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Yesha is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Yesha

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Yesha move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Yesha take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Yesha

Personality Compatibility


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