Yesha Shah
Login to view DISC.Yesha Shah is a strategic marketing leader with 17 years of experience in retail, media, and advertising. As Head of Marketing at ORRA Fine Jewellery, she leads a 35-member team, focusing on CRM transformation, customer engagement, and top-line growth. She holds an MBA from Cardiff University, specializing in marketing.
Outside of her primary role, Yesha is deeply engaged in the wider marketing community. She actively participates in industry roundtables and discussions with other brand leaders, focusing on emerging trends like GenZ marketing and the foundational importance of trust in todays advertising landscape.
She recently led the successful enterprise-wide implementation of Salesforce, a milestone that transformed her companys CRM capabilities into a new profit center.
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DISC behavioral profile
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