Vincent LaRocca

Questioner
DISC Type : c

Director, Digital Centric Commercialization at Axsome Therapeutics, Inc.

New York, New York, United States

Overview

A commercial leader at Axsome Therapeutics, Vincent drives digital innovation in the pharmaceutical sector. As a graduate of the US Naval Academy and Columbia Business School, he leverages his experience as a US Navy veteran to lead complex, data-driven omnichannel strategies, aiming to improve healthcare access and patient outcomes.

Driven by a passion for service, Vincent founded the Digital Health Connectivity Project while at Columbia. He led over 100 volunteers and raised significant funds and in-kind donations to provide thousands of smart devices to vulnerable patients, enabling critical digital health access.

While in business school, he founded a project that provided over 2, 500 smart devices to connect more than 20, 000 vulnerable patients with digital healthcare.

Personality Overview

Not Easily Convinced

Cautious & Analytical

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  It is quite likely of them to ask for pricing or other concessions. They prefer to fully evaluate every situation.

Topics They Care About

Digital Commercialization
He leads portfolio digital strategy, commercial innovation, and omnichannel enablement for both healthcare professionals and patients at Axsome Therapeutics.
Healthcare Equity
Founded a project that raised over $600K in cash and in-kind donations to provide digital health access for over 20, 000 vulnerable patients.
Omnichannel Strategy
His roles at both Axsome and Johnson & Johnson have focused on leading omnichannel enablement and non-personal promotion for pharmaceutical portfolios.

Media Appearances

Vincent has no verified media appearances

Work History

7-2025
Director, Digital Centric Commercialization at Axsome Therapeutics, Inc.
6-2024 - 7-2025
Associate Director Digital Centric Commercialization at Axsome Therapeutics, Inc.
7-2022 - 6-2024
Product Manager (Janssen Pharmaceutical Leadership Development Program) at Johnson & Johnson Innovative Medicine
5-2021 - 8-2021
JPLDP Summer Associate at The Janssen Pharmaceutical Companies of Johnson & Johnson
5-2015 - 8-2020
Surface Warfare Officer at US Navy

Education

Master of Business Administration - MBA from Columbia Business School
Bachelor of Science (BS) from United States Naval Academy

More Information

Social Presence :

Prographics :

Exp : 9 Location : New York, New York, United States Job Level : Mid-senior Designation : Director, Digital Centric Commercialization at Axsome Therapeutics, Inc.
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Insights For Selling To Vincent

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Back up any claims with data and numbers

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Vincent is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Vincent

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Vincent move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Vincent take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Vincent

Personality Compatibility


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