Vineet Kanabar

Judge
DISC Type : Dc

Vice President - Marketing at Z47

Mumbai, Maharashtra, India

Overview

Vineet Kanabar is the Vice President of Marketing at Z47, an Indian venture capital firm. With a background that includes leadership roles at Spotify and Wavemaker, he specializes in content strategy and brand programming. He holds a PGDM from MICA and a B. Tech from Visvesvaraya National Institute of Technology.

He hosts the "Story Tellers & Story Sellers" podcast, where he interviews creative and business leaders from the Indian entertainment industry. He is passionate about the intersection of traditional marketing principles and new media, focusing on how storytelling can drive business outcomes in the digital age.

Interesting fact: Vineet previously served as a visiting professor, teaching Digital Marketing & Analytics to MBA students at MISB Bocconi.

Personality Overview

Demanding

Quality Focused

Fast But Wary

They respond better to strong and respectful interactions.  More than the product, they care about the effectiveness of the product. They are not focused on building rapport and relationships.

Topics They Care About

Brand Storytelling
Believes "brand programming is the new brand building" and explores this through his content, past work at Spotify, and podcast discussions.
Indian Entertainment
Hosts a podcast, "Story Tellers & Story Sellers, " dedicated to interviewing leaders from India's entertainment, business, and startup ecosystems.
Venture Capital
As VP of Marketing for VC firm Z47, he shares insights on investment trends and marketing strategies for portfolio companies.

Media Appearances

Story Tellers and Story Sellers with Vineet Kanabar. Featured in Spotify

See Now

Work History

3-2024
Vice President - Marketing at Z47
2-2023 - 3-2024
Music Culture and Communities Lead at Spotify
2-2021 - 2-2023
Content Marketing Lead at Spotify
10-2020 - 1-2021
Visiting Professor at MISB Bocconi School of Management
6-2019 - 2-2021
Head, Content & Partnerships (W) at Wavemaker

Education

2009 - 2011
PGDM(C) from Mudra Institute of Communications, Ahmedabad
2005 - 2009
B.Tech. from Visvesvaraya National Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 14 Location : Mumbai, Maharashtra, India Job Level : Senior Designation : Vice President - Marketing at Z47
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Insights For Selling To Vineet

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Hold your ground without indulging in one-upmanship
  • Be respectful but crisp

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Don't try too hard to forge relationships with them
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Vineet is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Vineet

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Vineet move?

  • They can take decisions very fast if you manage to convince them.
  • Can Vineet take some risk or not?

  • The risks don’t matter much to them.

You And Vineet

Personality Compatibility


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