Vinod Ramanathan

Examiner
DISC Type : cs

Director of Strategic Sourcing at Applied Materials

Irving, Texas, United States

Overview

Vinod Ramanathan is the Director of Strategic Sourcing at Applied Materials, with extensive experience leading global procurement for major firms like Caterpillar and PepsiCo. He has managed multi-billion dollar indirect and IT procurement portfolios. Colleagues describe him as intelligent, a master negotiator, and a team leader with high integrity, holding an MBA in Global Management.

He expresses pride in contributing to a company leading semiconductor innovation. He actively builds his team, frequently posting about hiring for key roles in logistics, construction, and real estate sourcing, indicating a focus on growth and talent.

At Caterpillar, he was responsible for the companys indirect procurement of over $2 billion and led the global IT procurement covering a spend of approximately $1 billion.

Personality Overview

Status Quo Seeker

Late Adopter

Overcautious

They are always well-planned and adopt a systematic approach.  They do not like taking risks at all and go for proven options in the end. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Strategic Sourcing
His career is defined by director-level strategic sourcing roles at Fortune 500 companies, where he shapes large-scale procurement strategies.
Indirect Procurement
Possesses deep expertise in this area, having managed a portfolio exceeding $2 billion across diverse non-manufacturing categories at Caterpillar Inc.
Team Building
Actively and frequently posts about hiring for his team at Applied Materials, showing a clear focus on growth and attracting talent for key sourcing roles.

Media Appearances

Vinod has no verified media appearances

Work History

6-2021
Director of Strategic Sourcing at Applied Materials
3-2020 - 2-2021
Director - Indirect Procurement at Caterpillar Inc.
11-2016 - 3-2020
Director - IT Procurement at Caterpillar Inc.
10-2013 - 11-2016
Senior Manager- Global Procurement- IT at PepsiCo
6-2010 - 10-2013
Manager- IT Purchasing & Vendor Management at American Airlines

Education

Master of Business Administration (M.B.A.) from Thunderbird School of Global Management
Master of Science (M.S.) from University of Oklahoma - Price College of Business

More Information

Social Presence :

Prographics :

Exp : 21 Location : Irving, Texas, United States Job Level : Mid-senior Designation : Director of Strategic Sourcing at Applied Materials
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Insights For Selling To Vinod

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • Be firm in your communication and stay in control
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't rely on relationship building even if they act pleasantly
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Vinod is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Vinod

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Vinod move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Vinod take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Vinod

Personality Compatibility


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