Viridiana Martínez
Login to view DISC.Viridiana Martínez is a seasoned financial sector leader with over 10 years of experience in credit, collections, and risk management. A lawyer by training from the Universidad Nacional Autónoma de México, she has a track record of creating and managing national collection departments for prominent companies like Ualá and Liverpool.
She is a leader focused on growth, with a desire to "unlearn" traditional methods to better value talent and achieve organic results. Outside of her corporate focus, she shows an appreciation for traditional Mexican art and craftsmanship, promoting the work of local artisans.
As a lawyer with a Masters in Corporate Finance, she uniquely combines legal expertise with financial strategy to lead collection operations.
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