Viridiana Martínez

Questioner
DISC Type : c

Operations Leader at Aviva

Mexico City Metropolitan Area

Overview

Viridiana Martínez is a seasoned financial sector leader with over 10 years of experience in credit, collections, and risk management. A lawyer by training from the Universidad Nacional Autónoma de México, she has a track record of creating and managing national collection departments for prominent companies like Ualá and Liverpool.

She is a leader focused on growth, with a desire to "unlearn" traditional methods to better value talent and achieve organic results. Outside of her corporate focus, she shows an appreciation for traditional Mexican art and craftsmanship, promoting the work of local artisans.

As a lawyer with a Masters in Corporate Finance, she uniquely combines legal expertise with financial strategy to lead collection operations.

Personality Overview

Price-Sensitive

Cautious & Analytical

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Collections Strategy
Her career is centered on creating and modifying collection strategies for national portfolios at companies like Liverpool and FINAE, including building departments from scratch.
Talent Development
Her professional headline emphasizes a desire to 'unlearn' in order to better value talent, suggesting a focus on modern leadership and team growth.
Corporate Finance
She holds a Master's degree in Corporate Finance, indicating a deep understanding and interest in the financial structuring and health of a business.

Media Appearances

Viridiana has no verified media appearances

Work History

7-2024
Operations Leader at Aviva
11-2023 - 8-2025
Gerente de cobranza at Ualá
4-2020 - 11-2023
Gerente de Cobranza at FINAE
12-2020
Lider de Cobranza a Nivel Nacional at Liverpool
11-2014 - 11-2015
AML at Banamex

Education

1998 - 2003
Abogada from Universidad Nacional Autónoma de México
Mestria en Finanzas Corporativas from UVL

More Information

Social Presence :

Prographics :

Exp : 6 Location : Mexico City Metropolitan Area Job Level : Middle Designation : Operations Leader at Aviva
URL has been copied!

Insights For Selling To Viridiana

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Back up any claims with data and numbers

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Viridiana is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Viridiana

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Viridiana move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Viridiana take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Viridiana

Personality Compatibility


Other Aviva Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.