Viswanathan V.

Enigma
DISC Type : cdi

Head of Marketing at Elevation Capital

Bengaluru, Karnataka, India

Overview

Viswanathan V. is the Head of Marketing at Elevation Capital, leveraging nearly 15 years of experience from CPG giant Unilever and consumer tech leader Disney+ Hotstar. An alumnus of IIM Lucknow, he now guides early-stage founders in developing and executing robust brand and marketing strategies to build transformative businesses.

Interesting fact: In a prior role at Unilever, he was the Global Brand Director for Radiant (Rin in India), managing equity and innovations for the $700MN+ brand across Asia.

Personality Overview

Fast Follower

Hard To Convince

Challenger

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Startup Brand Building
As Head of Marketing at Elevation Capital, he provides strategic partnership and execution support to help founders build enduring brands from the get-go.
AI in Marketing
Recently spoke on a panel about the necessity for brands and founders to incorporate AI into their workstreams to transform customer experience and fuel growth.
Supporting Founders
Expresses that working with passionate, purpose-driven founders is a privilege and shows deep optimism about the future of the Indian startup ecosystem.

Media Appearances

Viswanathan has no verified media appearances

Work History

10-2022
Head of Marketing at Elevation Capital
1-2022 - 9-2022
Head of Brand Marketing at Disney+ Hotstar
4-2021 - 12-2021
VP, Marketing at Disney+ Hotstar
5-2020 - 4-2021
VP, Marketing at Disney+ Hotstar
1-2020 - 4-2020
Global Brand Director, Radiant (Laundry) at Unilever

Education

2006 - 2008
PGDM from Indian Institute of Management, Lucknow
2001 - 2005
B.E. from University of Mumbai

More Information

Social Presence :

Prographics :

Exp : 11 Location : Bengaluru, Karnataka, India Job Level : Mid-senior Designation : Head of Marketing at Elevation Capital
URL has been copied!

Insights For Selling To Viswanathan

During A Call Or A Meeting

DO's

  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Build rapport slwly without rushing, it will come handy to handle hard questions later
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked

DONT's

  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Viswanathan is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Viswanathan

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Viswanathan move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Viswanathan take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Viswanathan

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.