Vito Ferrante

Observer
DISC Type : ci

Sales Engineer at Cohesity

Tarentum, Pennsylvania, United States

Overview

Vito is a Sales Engineer at Cohesity with a background in presales, competitive intelligence, and account management at firms like Arctic Wolf and Zerto. Colleagues describe him as a creative evangelist, natural leader, and passionate technical presenter. He holds a Bachelor of Arts from Rutgers University.

His professional interests extend to major technology firms, including IBM and Hewlett Packard Enterprise. He actively follows developments in the broader tech industry, particularly around data management and cybersecurity, which aligns with his current and previous roles.

Unique fact: Vito previously worked as a Competitive Intelligence Manager, giving him a unique perspective on market positioning and strategy.

Personality Overview

Example Seeker

Assertive

Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally good communicators and can be hard to convince. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

Hiring Sales Talent
Actively recruits for Sales Engineer and Account Representative roles at Cohesity, personally posting openings for territories in Michigan and Cleveland.
Cybersecurity & Recovery
Shares content on responding to cyber incidents, emphasizing faster recovery and the importance of strong data protection partners like Palo Alto Networks and Arctic Wolf.
Cloud Computing
He is proud of his company's achievements in the cloud space, celebrating Cohesity's recognition as a top cloud computing company.

Media Appearances

Vito has no verified media appearances

Work History

2-2024
Sales Engineer at Cohesity
3-2023 - 2-2024
Senior Account Manager at AEC Group, LLC
7-2022 - 3-2023
Sales Engineer at VAST Data
3-2021 - 7-2022
Senior Sales Engineer, Presales at Arctic Wolf
12-2020 - 3-2021
Competitive Intelligence Manager & Presales Engineer at Zerto

Education

1992 - 1996
Bachelor of Arts from Rutgers University
Education details unavailable from PennWest California

More Information

Social Presence :

Prographics :

Exp : 28 Location : Tarentum, Pennsylvania, United States Job Level : Mid-senior Designation : Sales Engineer at Cohesity
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Insights For Selling To Vito

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Help them understand the risk aspect fully while inspiring confidence
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Vito is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Vito

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Vito move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Vito take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Vito

Personality Compatibility


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