Vittorio Barraja

Sharpshooter
DISC Type : CD

Director Data Science at Metyis

Amsterdam, North Holland, Netherlands

Overview

Vittorio Barraja is a CRM & Data Transformation Director with over 15 years of global experience in the pharma, luxury, and e-commerce sectors. A graduate of Università Bocconi, he leads a team of over 90 data professionals at Metyis, focusing on advanced analytics and AI. Colleagues describe him as proactive, analytical, focused, and dedicated.

Outside of his data-centric career, Vittorio is passionate about fitness and athletic training, having built a product named AthletIQ to promote consistency in workouts. He also shows a keen interest in the startup ecosystem, actively supporting new ventures and technological innovations created by his peers.

He has a truly global career, having lived and worked in at least seven countries, including Australia, Malaysia, South Africa, Germany, the UAE, and Switzerland.

Personality Overview

ROI Driven

Fast But Analytical

Thorough Evaluator

They respond better to strong and respectful interactions.  More than the product, they care about the effectiveness of the product. They like to be in a position where they can control the conversation and terms.

Topics They Care About

AI Implementation
He was recently interviewed on a data podcast about the status of AI implementation and wrote about agentic AI handling technical workflows.
Data-Driven Growth
His career focuses on using data to deliver measurable impact, such as reducing customer acquisition costs by 50% and increasing CRM revenue fivefold.
Global Digital Transformation
He has a track record of leading global CRM, analytics, and personalization programs across more than 30 markets, including a major Salesforce rollout for Bayer.

Media Appearances

Vittorio has no verified media appearances

Work History

2-2026
Director Data Science at Metyis
1-2023 - 2-2026
Implementation Leader, CRM, Ecommerce & Analytics at Bayer
10-2021 - 1-2023
Senior Director - CRM , Digital & E-commerce at PHD
2-2020 - 10-2021
Group E-commerce Sales & Marketing Director at Travelstart
5-2019 - 2-2020
Data & E-commerce digital director at The Carlyle Group

Education

2010 - 9-2012
Master's degree from Università Bocconi

More Information

Social Presence :

Prographics :

Exp : 14 Location : Amsterdam, North Holland, Netherlands Job Level : Mid-senior Designation : Director Data Science at Metyis
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Insights For Selling To Vittorio

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t take too much time in sending them information if they ask for any
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Vittorio is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Vittorio

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Vittorio move?

  • They can take decisions very fast if you manage to convince them.
  • Can Vittorio take some risk or not?

  • The risks don’t matter much to them.

You And Vittorio

Personality Compatibility


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