Viveca Befekadu

Activist
DISC Type : Cd

Analyst at Science and Technology Partners

New York City Metropolitan Area, United States

Overview

Viveca is a hedge fund analyst at Science and Technology Partners, specializing in emerging technologies across transportation, energy, space, and defense. She leverages over 20 years of prior experience in management consulting to evaluate investments. Viveca holds a BA from Brown University and an MBA from NYU Stern.

Outside of her direct professional role, she shows a deep engagement with professional ethics, having developed leadership training and participated in ethics-focused fellowships. She also expresses interest in the evolution of the media industry and engages with contemporary social commentary.

After a 20-year career in consulting and management, she made a significant pivot to become an investment analyst in 2024.

Personality Overview

Value Conscious

Logical And Quick

Meticulous

They respond well to confident salespeople.  They can be nudged to make faster decisions by offering what they value. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Emerging Tech Investing
As an analyst, she identifies and evaluates high-growth investment opportunities in sectors like transportation, energy infrastructure, space, and aerospace.
Professional Ethics
Developed ethics leadership training for executives and was on the Alumni Steering Committee for Fellowships at Auschwitz for the Study of Professional Ethics (FASPE).
Corporate Culture
Previously designed and led multifaceted culture change programs for large organizations, focusing on improving performance through values and behavior.

Media Appearances

Viveca has no verified media appearances

Work History

10-2024
Analyst at Science and Technology Partners
9-2018 - 5-2025
Independent Strategy Consultant at Self-employed
6-2016 - 8-2018
Practice Lead: Compensation and Performance Management at Vega Factor
4-2013 - 6-2016
Principal at LRN
9-2011 - 8-2012
Director at ContourGlobal

Education

BA from Brown University
MBA from NYU Stern School of Business

More Information

Social Presence :

Prographics :

Exp : 19 Location : New York City Metropolitan Area, United States Job Level : Mid-senior Designation : Analyst at Science and Technology Partners
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Insights For Selling To Viveca

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Highlight the competitive differentiation of your product
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Do not give up if they are not convinced, try again with a different approach
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Viveca is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Viveca

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Viveca move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Viveca take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Viveca

Personality Compatibility


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