Walison De Sousa Freitas

Critic
DISC Type : C

Brand Ads Expert at Mercado Livre

São Paulo, São Paulo, Brazil

Overview

Walison de Sousa Freitas is a Brand Ads Expert at Mercado Livre with a diverse background in technology and management consulting. Educated as an engineer at UFOP, he has applied his analytical skills across health tech, agribusiness, and large-scale cost reduction projects for international clients.

He has significant international work experience, having led a Zero-Based Budgeting initiative in Germany and executed cost-reduction strategies for a manufacturing client in the United States while at FALCONI.

Passionate about improving user experiences, he has publicly shared views on transforming bureaucratic health plans into genuine, accessible benefits for employees.

Personality Overview

Objective Thinker

ROI Driven

Critic

They like to take decisions independently and do not seek others' support often.  They are quite likely to negotiate on pricing or other key terms. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

Brand Advertising
In his current role as a Brand Ads Expert at Mercado Livre, this is his core professional focus.
Health Tech Innovation
Worked at health tech company Alice and has advocated for making employee health plans less bureaucratic and more beneficial.
Agribusiness Technology
Previously led the full development cycle for digital, georeferenced products aimed at maximizing soy and corn crop yields.

Media Appearances

Walison has no verified media appearances

Work History

8-2025
Brand Ads Expert at Mercado Livre
5-2021 - 6-2025
Operations at Alice
8-2020 - 5-2021
Sales Product Management at Gaivota
10-2015 - 8-2020
Consultor em gestão at FALCONI Consultores de Resultado
3-2014 - 6-2015
Engenharia de Confiabilidade at Samarco

Education

2009 - 2015
Bachelor of Engineering from UFOP - Universidade Federal de Ouro Preto
2013 - 2014
Bachelor of Engineering from Fachhochschule Schmalkalden

More Information

Social Presence :

Prographics :

Exp : 11 Location : São Paulo, São Paulo, Brazil Job Level : N/A Designation : Brand Ads Expert at Mercado Livre
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Insights For Selling To Walison

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Walison is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Walison

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Walison move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Walison take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Walison

Personality Compatibility


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