Wallace (Wally) Gustafson in

Wallace (Wally) Gustafson

Trailblazer · DISC type DI
Vice President, Innovation, Digital Solutions & Data Analytics at Reece USA
📍 Dallas-Fort Worth Metroplex, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
17 Years
Current Role
Vice President, Innovation, Digital Solutions & Data Analytics
Job Level
Senior
Location
Dallas-Fort Worth Metroplex, United States
Personality Overview

How Wallace shows up

Informal
Values Relationships
Persuasive

They are more likely to be open to unproven but exciting technologies. They respond better to a combination of speed and relationship. They like to keep things under control.

Priorities

Topics Wallace cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

8-2025
Vice President, Innovation, Digital Solutions & Data Analytics
Reece USA
10-2023 - 8-2025
Vice President, Innovation & Digital Solutions
Reece USA
5-2023 - 10-2023
Vice President, Innovation
Reece USA
7-2014 - 2-2022
Co-Founder | Sr. Director Of Innovation & Product Development
The Source Group
5-2010 - 5-2012
Adjunct Faculty: ENTR 57515 Small Business Management
Lindenwood University
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
MBA
Washington University in St. Louis - Olin Business School
BA
Truman State University
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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