Walter Steiner is the President of Zanella Hnos. y Cía. S. A. , a leading Argentine motorcycle manufacturer. He has positioned the company as a top seller in the national market, championing a strong industrial vocation with a focus on local production and innovative designs to meet market demands.
He shows a deep appreciation for product design and aesthetics, particularly drawing inspiration from classic Italian and vintage styles. His focus extends to practical, user-centric details, aiming to enhance the riders experience and appeal to a broad customer base, including female riders.
Unique fact: Walter once spearheaded a project to develop an affordable three-wheeled vehicle that wouldnt require a drivers license.