Walton Musgrave

Inspirer
DISC Type : id

SVP Commercial & Partnerships at Shinka

London, England, United Kingdom

Overview

Walton has no verified overview

Personality Overview

Confident & Optimistic

Decisive

Charming & Persuasive

They respond well to objective pitches but also attach some value to relationships.  They don’t mind taking a stand if they believe in something. They usually prefer to drive the conversation.

Topics They Care About

Walton has no verified topics they care about

Media Appearances

Walton has no verified media appearances

Work History

10-2025
SVP Commercial & Partnerships at Shinka
12-2020
Commercial Consultant at Core London
10-2023 - 10-2025
Head of Digital Advertising at GB News
9-2021 - 8-2023
Global Programmatic Director at HELLO! Magazine
5-2019 - 3-2020
Digital Trading Director at Dennis

Education

1997 - 2002
Sports Science from Liverpool John Moores University

More Information

Social Presence :

Prographics :

Exp : 5 Location : London, England, United Kingdom Job Level : Leadership Designation : SVP Commercial & Partnerships at Shinka
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Insights For Selling To Walton

During A Call Or A Meeting

DO's

  • Clearly address the competitive aspects
  • Focus on the big picture and the strategic value of your product
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Walton is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Walton

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Walton move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Walton take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Walton

Personality Compatibility


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