Wang Cindy in

Wang Cindy

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Director of Marketing, Makeup at Christian Dior Couture
📍 Greater London, England, United Kingdom

Wang Cindy is the Director of Marketing for Makeup at Dior, with extensive experience in digital strategy and ecommerce. Her background includes leading digital consumer experience at adidas and spearheading revenue-driving initiatives at Old Navy. She holds an MBA from the London College of Fashion.

Cindys interests appear to lie at the intersection of business, fashion, and design. Her education from the London College of Fashion, coupled with a certification in graphic communications, suggests a deep appreciation for the creative aspects of marketing and branding.

While at Old Navy, she generated over $38 million in incremental revenue by developing and executing the companys strategic on-site A/B testing roadmap.

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Experience
18 Years
Current Role
Director of Marketing, Makeup
Job Level
Mid-senior
Location
Greater London, England, United Kingdom
Personality Overview

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Priorities

Topics Wang cares about

Digital Consumer Experience
Led teams at adidas focusing on digital growth, personalization, consumer research, and UX strategy to drive revenue and improve the customer journey.
Conversion Rate Optimization
Established and managed A/B testing programs at Old Navy, personally overseeing dozens of tests that resulted in significant incremental revenue.
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Career

Work history

7-2019
Director of Marketing, Makeup
Christian Dior Couture
2-2017 - 6-2019
Director, Digital Consumer Experience
adidas
12-2015 - 1-2017
Senior Manager, Journey Optimization (eCommerce)
adidas
7-2014 - 11-2015
Senior Manager, eCommerce Experience + Strategy
Old Navy
1-2012 - 7-2014
Digital Innovations Producer
Old Navy
In the press

Media appearances

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Education
2012 - 2014
Master of Business Administration - MBA
London College of Fashion, University of the Arts London
2001 - 2005
BEc
Chulalongkorn University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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