Wang Cindy

Observer
DISC Type : ci

Director of Marketing, Makeup at Christian Dior Couture

Greater London, England, United Kingdom

Overview

Wang Cindy is the Director of Marketing for Makeup at Dior, with extensive experience in digital strategy and ecommerce. Her background includes leading digital consumer experience at adidas and spearheading revenue-driving initiatives at Old Navy. She holds an MBA from the London College of Fashion.

Cindys interests appear to lie at the intersection of business, fashion, and design. Her education from the London College of Fashion, coupled with a certification in graphic communications, suggests a deep appreciation for the creative aspects of marketing and branding.

While at Old Navy, she generated over $38 million in incremental revenue by developing and executing the companys strategic on-site A/B testing roadmap.

Personality Overview

Value Driven

Curious

Example Seeker

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They ask a lot of questions and rely heavily on information and collaterals. They are generally strong communicators and are not easy to convince.

Topics They Care About

Digital Consumer Experience
Led teams at adidas focusing on digital growth, personalization, consumer research, and UX strategy to drive revenue and improve the customer journey.
Conversion Rate Optimization
Established and managed A/B testing programs at Old Navy, personally overseeing dozens of tests that resulted in significant incremental revenue.
Data-Driven Strategy
Her experience highlights using A/B testing data and key business KPIs like RPV and conversion rate to inform strategic decisions and prove value.

Media Appearances

Wang has no verified media appearances

Work History

7-2019
Director of Marketing, Makeup at Christian Dior Couture
2-2017 - 6-2019
Director, Digital Consumer Experience at adidas
12-2015 - 1-2017
Senior Manager, Journey Optimization (eCommerce) at adidas
7-2014 - 11-2015
Senior Manager, eCommerce Experience + Strategy at Old Navy
1-2012 - 7-2014
Digital Innovations Producer at Old Navy

Education

2012 - 2014
Master of Business Administration - MBA from London College of Fashion, University of the Arts London
2001 - 2005
BEc from Chulalongkorn University

More Information

Social Presence :

Prographics :

Exp : 18 Location : Greater London, England, United Kingdom Job Level : Mid-senior Designation : Director of Marketing, Makeup at Christian Dior Couture
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Insights For Selling To Wang

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Ask them questions to understand their needs better while staying affable
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Avoid making offhand commitments
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Wang is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Wang

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Wang move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Wang take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Wang

Personality Compatibility


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