Washington Abad

Captain
DISC Type : DS

Chief Marketing Officer at Revelus Corp Marketing Digital & tecnología

Loja, Loja, Ecuador

Overview

As Chief Marketing Officer at Revelus Corp, Washington Abad guides professionals in building and scaling their personal brand. His expertise is rooted in strategic communication, digital marketing, and sales, drawing from a diverse background in finance and retail. He holds a degree in Strategic Management of Digital Marketing.

He is passionate about effective networking, which he describes as the art of building and maintaining strategic professional relationships that can unlock new opportunities over a career.

Washington advocates for professionals to become specialists in a specific niche, challenging the "jack-of-all-trades" mindset that is common in many industries.

Personality Overview

Consummate Professional

Planner & Achiever

Decisive But Calm

They are very professional in their approach and can weigh multiple perspectives together.  They exhibit a rare combination of being result-oriented but patient at the same time. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Personal Branding
He guides professionals in transforming their personal brand into a key asset and recently led a workshop on the topic for a real estate firm.
Strategic Communication
A core passion and listed expertise that he uses to foster brand growth for his company and its clients.
Effective Networking
He wrote about networking as the art of building solid, long-term relationships that open doors to professional opportunities.

Media Appearances

Washington has no verified media appearances

Work History

8-2025
Chief Marketing Officer at Revelus Corp Marketing Digital & tecnología
12-2023
Asesor comercial at ETAFASHION
6-2018 - 11-2020
Supervisor Operativo at Banco del Austro
8-2016 - 6-2018
Cajero bancario at Banco de Loja
8-2012 - 1-2013
Asesor comercial at Oriental Industria Alimenticia O.I.A. S.A.

Education

4-2025 - 3-2026
Tecnólogo Universitario en Gestión Estratégica del Marketing Digital from ISTE Tecnológico Superior Universitario España
2-2010 - 2-2016
Licenciado en Relaciones Públias from Universidad Técnica Particular de Loja

More Information

Social Presence :

Prographics :

Exp : 6 Location : Loja, Loja, Ecuador Job Level : Leadership Designation : Chief Marketing Officer at Revelus Corp Marketing Digital & tecnología
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Insights For Selling To Washington

During A Call Or A Meeting

DO's

  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Let them know of potential risks but suggest mitigation methods alongside
  • During followups, use phone or text if needed, they should be fine

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't go over them unless you are left with no other option
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Washington is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Washington

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Washington move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Washington take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Washington

Personality Compatibility


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