Wayne Coleman

Commander
DISC Type : D

Channel Director at Netrality Data Centers

Arvada, Colorado, United States

Overview

Wayne Coleman is an experienced Channel Director at Netrality Data Centers, specializing in the telecommunications industry. With a background that includes leadership roles at Lumen and CenturyLink, he focuses on developing strategic channel programs and partner solutions. He holds a Bachelor of Science from the University of Colorado Denver.

Wayne has dedicated his career to building successful partner programs from the ground up, including for newly formed ventures and major corporate initiatives.

Personality Overview

Candid & Clear

Impact-Driven

Very Quick

They respond well to strong and respectful communication.  More than the product, they care about the impact of the product. They are not always relationship oriented.

Topics They Care About

Channel Development
His entire career, from CenturyLink to Netrality, has focused on creating, managing, and implementing channel partner programs to drive business growth.
Data Center Solutions
Currently works for a data center provider and previously managed a data center initiative at CenturyLink. He actively promotes colocation services.
Strategic Alliances
His role involves expanding Netrality's strategic alliances, working with top industry partners to develop solutions for clients.

Media Appearances

Netrality Channel and Company Overview – December 2023. Featured in Netrality Data Centers

See Now

Work History

10-2020
Channel Director at Netrality Data Centers
9-2020 - 10-2020
Manager Indirect Strategy and Business Development at Lumen (formerly CenturyLink) at Lumen Technologies
9-2019 - 10-2020
Manager Indirect Strategy and Business Development at CenturyLink
5-2017 - 9-2019
Channel Program Director at Cyxtera Technologies
6-2002 - 5-2017
Sr Business Development Manager at CenturyLink Communications (Formerly Qwest Communications)

Education

1979 - 1984
Bachelor of Science from University of Colorado Denver

More Information

Social Presence :

Prographics :

Exp : 16 Location : Arvada, Colorado, United States Job Level : Mid-senior Designation : Channel Director at Netrality Data Centers
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Insights For Selling To Wayne

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • Be respectful but crisp
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Do not spend too much time focusing on product tech or features
  • Avoid being too verbose
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Wayne is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Wayne

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Wayne move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Wayne take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Wayne

Personality Compatibility


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