Wayne Song, CA

Observer
DISC Type : ci

VP of Finance at UnitedMasters

New York, New York, United States

Overview

Wayne Song is a global finance executive with over 14 years of experience, currently serving as VP of Finance at UnitedMasters. A Chartered Accountant from the University of Johannesburg, his expertise spans the technology, healthcare, and Big Four auditing sectors, including experience with an Alibaba-acquired company.

Colleagues have highlighted his character and integrity, describing him as a leader who sets a positive example for others to follow. His professional interests include major financial publications and talent acquisition firms.

Unique fact: He has managed finance in diverse industries, from a multi-billion dollar publicly traded healthcare group to a technology platform for independent musicians.

Personality Overview

Assertive

Example Seeker

Curious

They ask a lot of questions and rely heavily on information and collaterals.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally good communicators and can be hard to convince.

Topics They Care About

Music Industry Finance
As VP of Finance at UnitedMasters, he is deeply involved in the financial operations of a modern music distribution and technology company.
Empowering SMBs
He was the Controller at OpenSky, a company acquired by Alibaba that was dedicated to helping small and medium-sized businesses drive online sales.
Global Accounting
He is an internationally recognized Chartered Accountant with experience managing finances for publicly traded companies in both the US and abroad.

Media Appearances

Wayne has no verified media appearances

Work History

9-2021
VP of Finance at UnitedMasters
5-2020 - 9-2021
Global Controller at ElectrifAi
6-2017 - 5-2020
Controller at OpenSky (acquired by Alibaba)
8-2015 - 2-2017
Finance Manager at Netcare
4-2014 - 8-2015
Manager of Finance and Treasury at Netcare

Education

Honors in Accounting (Chartered Accountancy) from University of Johannesburg
Bachelor's degree from University of Johannesburg

More Information

Social Presence :

Prographics :

Exp : 14 Location : New York, New York, United States Job Level : Senior Designation : VP of Finance at UnitedMasters
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Insights For Selling To Wayne

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Share testimonials from known people and give multiple examples of product value
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Wayne is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Wayne

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Wayne move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Wayne take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Wayne

Personality Compatibility


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